Account manager / senior account manager
The role
Job titles: Account manager / senior account manager
Reports to: Account director
Salary bands: Account manager £32,000 – £36,999. Senior account manager £36,000 – £43,999. Our salary bands are in line with or exceeding the industry average for our location.
This description covers both roles. The core responsibilities apply to both. Senior account managers take on everything in the section headed 'At senior account manager level'.
You'll be responsible for the smooth delivery of your clients' work, with support from the account team, to consistently high standards and on time. You'll also play a key role in growing your accounts, in both time and services, and you'll be involved in new business pitches.
Day to day
- Spot and act on news opportunities for clients, connecting industry trends and advising on media opportunities.
- Develop and maintain relationships with key media contacts and event organisers.
- Oversee and contribute to social media strategy and content for client campaigns.
- Attend relevant industry events and connect with attendees and journalists; share event recaps with colleagues and clients.
- Write and edit high-quality content, including press releases, blogs and thought leadership articles.
- Manage day-to-day account activity, making sure client work is delivered smoothly and on time.
- Track and report on results, including media coverage and website visibility, and use them to improve the work.
- Check AI-assisted work, your own and your team's, for accuracy, tone and originality before it goes to clients, in line with our guidance.
- Manage your own and your team's workload so deadlines and quality expectations are met.
- Apply acute attention to detail as everything we do is client or media facing.
Clients
- Be the main day-to-day contact for your clients, giving excellent service and communicating proactively.
- Build in-depth knowledge of your clients' businesses and industries.
- Manage account priorities, balancing several campaigns with strategic guidance from the account director.
- Build relationships across client organisations, beyond the marketing and communications teams.
- Present ideas, reports and campaign results to clients confidently.
- Find practical solutions to client challenges, working with the account director.
- Ability to think strategically and work backwards from a client’s objective bringing creativity to campaigns through original ideas and high-quality content.
Growth
- Spot opportunities to grow your accounts, in time or services, and take them to your account director with a proposal.
- Keep an eye on account budgets and time spent, and flag any over-servicing early.
- Play an active part in new business pitches and proposals, including writing sections and presenting.
Team
- Lead by example, supporting a collaborative and high-performing team culture.
- Support and mentor account executives, overseeing their development and the quality of their work.
- Give constructive feedback, and welcome it too – it is designed to help everyone progress.
- Champion high quality standards within your team.
- Keep developing, and share industry insights with the team.
- Encourage a proactive and innovative team culture.
Contributing to Magenta
- Complete timesheets accurately and on time.
- Maintain high quality standards in all client work.
- Contribute to Magenta's own marketing through thought leadership content, events and our campaign platforms (Search Forward, Reach Forward, People Matters and Good Business).
- Lead initiatives that support Magenta's social and environmental goals (see our Impact Report).
- Take part constructively in internal meetings and employee ownership forums.
- Act as an ambassador for Magenta's vision and values, and our Responsible Communications Charter, setting an example for junior team members.
At senior account manager level
As a senior account manager, you'll also:
- Run a portfolio of accounts with light-touch oversight from the account director, taking responsibility for delivery and results.
- Line manage one or more account executives or senior account executives – one-to-ones, objectives, appraisals and development – with support from your account director.
- Take responsibility for account budgets, scope and servicing, and help set fees and scopes for new work.
- Lead the thinking on your accounts – campaign plans, messaging and measurement – for sign-off by the account director.
- Handle more senior client contacts and trickier situations, including issues and crisis support, escalating where needed.
- Lead sections of pitches and present to prospective clients.
- Deputise for the account director when needed.
What we're looking for
Account manager
- Solid experience in PR or communications, in an agency or in-house, including day-to-day contact with clients or senior stakeholders.
- Excellent writing and editing skills, and the ability to adapt tone for different audiences and channels.
- A track record of securing coverage and building strong media and client relationships.
- Organised, with experience of managing several accounts or projects at once.
- Confidence presenting to clients and handling their questions.
- Experience of supporting or mentoring more junior colleagues.
- Comfortable using AI tools responsibly and checking AI-assisted work critically.
- Impeccable attention to detail.
Senior account manager – everything above, plus
- Experience of running accounts with limited supervision, including budgets and scope.
- Line management experience, or clear readiness for it.
- The ability to turn client objectives into a clear plan and measure the results.
- Experience of contributing to new business wins.
What success looks like
Account manager
- By the end of probation (three months) – you're the trusted day-to-day contact on your accounts, work is delivered on time and to standard, and you know your clients' businesses and sectors.
- At 12 months – your accounts run smoothly without close supervision, clients come to you first, you've identified at least one opportunity to grow an account, and the executives you mentor are progressing.
Senior account manager
- By the end of probation (three months) – you're running your portfolio with light-touch oversight, and your line reports have clear objectives.
- At 12 months – your accounts are profitable and within scope, you've grown an account or contributed to a new business win, your team is developing, and you're building the strategic and commercial skills needed for account director.
Moving up
Progression at Magenta is based on what you show, not time served, and is discussed through your appraisals.
Account manager to senior account manager: when you consistently run your accounts with light-touch oversight, manage budgets and scope, develop the people you mentor and contribute to growth.
Senior account manager to account director: when you can lead client strategy, act as a trusted adviser to senior client contacts, take responsibility for account profitability and lead pitches.
Magenta's culture is dynamic – we embrace continual change, improvement and development. This means the role's focus and responsibilities may shift over time. When this happens, we'll talk it through with you and update this description.
About Magenta
We want people to feel proud to work for or with us. Our purpose, competitive salaries and benefits package have been designed with this in mind.
Magenta at a glance
- Employee owned since October 2024, through an Employee Ownership Trust. Majority owned by the people who work here, so clients' success is personal.
- B Corp certified in 2025, and a Carbon Literate Organisation since 2026.
- No.38 in PRWeek's Top 150 B2B PR agencies, 2026 – up from No.40 in 2025.
- A team of seven, supported by specialist associates.
- AI Literacy for Communicators – the first formal CPD of its kind, launched in June 2026 with the University of Sussex. Recipient of the UK Government AI Upskilling Grant, 2024.
- Our research is in the textbook – cited in two chapters of AI for Public Relations (Kogan Page, 2026).
- Academic partnerships – an R&D partnership with the University of Sussex, and an affiliation with the University of Cambridge, into generative AI and the communications industry.
What we do
- Transformation and transition communications – M&A, restructures, contract mobilisation and AI rollouts.
- PR and reputation – brand positioning and messaging, crisis and issues, internal communications, executive profiling and media training.
- Digital marketing and AI visibility – SEO, PPC, GEO (generative engine optimisation), and content and AV production.
- Research and thought leadership – white papers and reports, AI Literacy CPD with the University of Sussex, and Carbon Literacy training.
Our sectors: built environment; energy, power and technology; manufacturing; technology; hospitality and catering; and purpose-led organisations, including employee-owned businesses, B Corps and social enterprises.
Benefits
- Hybrid working (two office days a week, Mondays and Thursdays)
- 4.5-day week – we finish at 1pm on Fridays (after probation)
- Private healthcare
- Enhanced pension scheme with Royal London (socially responsible investment options)
- Birthday off
- 25 days' holiday, increasing to 27 days after three years and 30 days after five years
- Eyecare vouchers
- Lunch on us once a week
- Paid volunteering opportunities
- Network / young person's railcard
- Employee Ownership profit share
- Work from anywhere week
- Annual team trip (business performance dependent)
- L&D workshops
- Free parking
Our commitment to diversity and inclusion
We know that our commitment to fostering a diverse and inclusive culture is crucial to our success, and that's why we are always on the lookout for people from a broad range of backgrounds and experience to join our team. Magenta is committed to a diverse and inclusive working environment which provides equality of opportunity and freedom from unlawful discrimination on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.
