Magenta Team
Our team of highly experienced PR, marketing, writing and design professionals all have an in-depth knowledge of B2B public relations. They are passionate about delighting and exciting our clients.
Cathy set up Magenta in 2011 to plug the gap between the big PR agencies, which have huge expertise but lack the in-depth knowledge of the clients and publications, and the one-man-bands, who are brilliant with clients and journalists but often don’t have the necessary bandwidth or range of skills. Cathy now acts as Magenta’s chairman, supporting the agency’s existing clients and growing the businesses in the UK, Europe and North America.
Cathy has more than 20 years’ experience in a range of journalism, publishing and marketing roles including founding and editing FM World (now Facilitate) magazine. She’s also deputy chairman of the IWFM London region and a volunteer for CoreNet Global. Cathy holds a Master’s degree in journalism and the CIPR’s Post-Graduate Diploma in public relations.
- cathy@magentaassociates.co
- +44 (0)7971 400 332
- +44 (0)1273 934 295
Cathy Hayward
Founder and chairman
As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.
Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.
- jo.sutherland@magentaassociates.co
- +44 (0)7943 833 295
- +44 (0)1273 934 295
Jo Sutherland
Managing director
Design is Mark’s passion. From magazines, brochures and reports to websites and tablet apps, his designs are always eye-catching, exciting and relevant. Mark works closely with Magenta’s clients to bring their visions to life, guiding them through the process, unlocking their thinking and executing the brief to the very highest standard. With more than 25 years’ experience in the design industry, across B2B and B2C media, Mark has worked with a wide variety of clients including large enterprises, start-ups, professional institutes and not-for-profit organisations.
When Mark’s not in front of his Mac designing, he’s in the kitchen cooking pasta so good some of the Magenta team suspect he might be Italian.
Mark Parry
Creative director
As Magenta’s client director, Shahlia helps our clients achieve their communications goals in new and interesting ways. She’s passionate about story-hunting, developing new ideas and building productive relationships with interesting people. Over the past 15+ years Shahlia has built up experience working across sectors for big household names as well as smaller start-ups. She learned the trade in full-service agencies. Before joining Magenta, Shahlia’s curiosity led her to in-house roles where she had the opportunity to understand the pressures and motivations that guide PR and comms from the other side of the fence.
Outside of work you will often find Shahlia dragging her bulldog, Bernie, along the beach or over the South Downs, as she tries to convince him of the benefits to getting out of bed.
- shahlia@magentaassociates.co
- +44 (0)7887 537 305
- +44 (0)1273 934 295
Shahlia Nelson Rogers
Client director
After 18 months as Magenta’s content manager, Simon moved to North America to sell the Magenta dream across the Atlantic. His background is in journalism having spent a decade editing magazines and websites for the facilities management industry. These roles gave him a breadth of knowledge in FM, outsourcing, corporate real estate, workplace design and management, and HR.
Simon is a passionate believer in the power of storytelling and contends that its tenets hold true in all forms of writing, from classic literature to public relations. His aim is to always produce thought-provoking, engaging and accessible content. In his spare time, Simon is known to rant about books, films and big ideas. Magenta’s head office is quieter without him.
Simon Iatrou
Communications director – North America
As senior account manager, Sabrina is responsible for developing great working relationships with Magenta’s clients to get under the skin of their business. She loves being creative and presenting innovative ideas so that clients get the most out of their PR.
Over the past decade, Sabrina has gained valuable B2B and B2C experience in-house and with agencies. She began her PR and marketing career with clients in the aviation, retail, software and legal services sectors before moving to Sydney to work internally with property management companies and a national charity.
When Sabrina’s not in the office, she loves to travel and explore new cultures. She’s a trustee for a children’s charity in Ghana and has a penchant for baking.
- sabrina.stubbs@magentaassociates.co
- +44 (0)7743 056 320
- +44 (0)1273 934 295
Sabrina Stubbs
Senior account manager
Craig began his career at the BBC Press Office in 2006 before moving agency side overseeing B2B accounts including one of the largest law firms in the south east. Such was the success of these campaigns, he was named the CIPR Young Communicator of the Year in 2009.
He then went on to support architecture practices, construction & property consultants, insurance brokers, and manufacturers as a freelance PR. In 2019 he was shortlisted for the CIPR Corporate & Business Communications Campaign of the Year Award.
Outside of work, Craig is the father of identical twin boys and a daughter. He is supported by Reebok in his quest to raise money to help research twin to twin transfusion syndrome. He has done this by so far completing over 150,000 burpees.
Craig Peters
Account manager
Greg has always been interested in media and is a keen writer, so PR and communications is a natural fit for him. He started his career at the University of Brighton Students’ Union in a two-person marketing and communications team, where he had to hit the ground running.
Greg then moved to the US, where he lived for five years. He worked at a PR agency in San Francisco with clients from a range of industries including retail, property and tech. He also spent some time at an early childhood education charity in Oakland, California, where he achieved two of his biggest PR successes: a quote in an Economist article, and a story about the charity on NBC News.
Outside of work, Greg enjoys football, podcasts, reading and video games.
Greg Bortkiewicz
Account manager
With a BSc in biology from the University of York and a background in marketing and student journalism, Ellie’s passion lies in turning complex information into engaging and relevant content. She works with a range of Magenta’s clients on both short- and long-form pieces. Her move from biology to content writing occurred via a brief spell in circus school.
Ellie is currently studying for a Master’s in Media Practice for Development and Social Change at the University of Sussex. Her varied background has been an attempt at exploring the innumerable ways in which we communicate. Outside work, Ellie is involved with some social and environmental advocacy groups but mostly she’s just trying to keep her plethora of houseplants alive.
Ellie Davis
Content writer
As an account executive, Ollie’s work includes copy writing, managing social media accounts, actively securing new and exciting media opportunities for Magenta’s clients, and assisting account leads wherever necessary. Ollie studied media production at Bournemouth University, which allowed him to practise his skills in production management, editing and client liaison. He also carried out a placement year at Magenta in 2017-18 as a junior account executive. Coming out of university in July 2019, his experience includes photography work at London Fashion Week, working in the art department of a BBC drama set, and assisting the communications department of Bournemouth’s Students’ Union.
Outside of work, Ollie takes lots of photos and reviews music festivals for local newspaper. He also makes a mean pesto.
Ollie Tunmore
Account executive
As account executive at Magenta, Laura writes content, manages social media accounts and supports the team with client campaigns within the B2B and B2C sectors. Previously, she worked for an FM team in the magazine publishing industry, giving her an auspicious combination of built environment and media experience. Laura is currently studying a BA in Journalism and Media to further develop her writing skills as well as her understanding of different media markets.
Laura is a massive foodie and likes to run in her spare time. She is also a keen traveller and has visited over 15 countries including lots of trips to South Africa.
Laura Thorpe
Account executive
As Magenta’s office & wellbeing manager, Kat wears many hats. She deals with company finances, plans team our team trips and creates a productive and safe working environment. Kat also heads the company’s Tim to Change mental health initiative and has been busy putting together our new single-purpose plastics policy. No two days are ever the same.
Born and raised in Canada, after her studies, she headed for London where she spent four years working in the music industry. In her spare time, Kat loves crafting and repurposing everything from furniture to clothes. She’s also addicted to buying dresses.
Katina Byford-Winter
Office & employee wellbeing manager
Lou has spent most of her career involved in the built environment, from supporting major exhibitions to working with some of the big brands. Her sector expertise covers building services, design, facilities management, energy, waste/circular economy, security, health and safety, education and technology. Prior to becoming part of the Magenta team, Lou was responsible for PR and communications for Ecobuild – the sustainable design, construction and energy marketplace for new build, refurb, commercial and domestic buildings – and Resource – the world’s leading event for the circular economy.
In addition to this, Lou has supported clients including Arco, Alcumus, DuPont, Scott Safety, Dr. Martens, Chartered Institute of Ergonomics & Human Factors and Institute of Occupational Medicine.
Lou Boulden
Account manager
Jess has more than 10 years’ experience delivering PR, marketing and copywriting expertise to a range of B2B clients. Her specialisms include building services engineering, construction and training, usually with a green slant. She loves writing and considers herself to be a copywriter first and foremost – a lifelong passion compounded by a degree in journalism, film and broadcasting.
Aside from writing press releases and feature articles, Jess help clients to produce high quality marketing material, newsletters and ad copy, plus optimised content for websites, blogs and e-newsletter campaigns. The online world is as important as the offline one, a good PR and marketing campaign should integrate the two.
Jess Lowe
Account manager
Adrian started in magazine design under the world-renowned art director Roland Schenk at publishing group Haymarket. A few years later he was offered the role of art director, managing a team of designers and overseeing all design at the publisher VNU.
After many successful years at VNU, Adrian embarked on a career as a freelance design consultant working across magazines, reports and marketing material for a variety of clients. He is now happy to be back in the fold, working with his former VNU colleague creative director Mark Parry across Magenta’s projects.
Adrian Taylor
Senior designer
