Jess has more than 10 years’ experience delivering PR, marketing and copywriting expertise to a range of B2B clients. Her specialisms include building services engineering, construction and training, usually with a green slant. She loves writing and considers herself to be a copywriter first and foremost – a lifelong passion compounded by a degree in journalism, film and broadcasting.
Aside from writing press releases and feature articles, Jess help clients to produce high quality marketing material, newsletters and ad copy, plus optimised content for websites, blogs and e-newsletter campaigns. The online world is as important as the offline one, a good PR and marketing campaign should integrate the two.
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.
Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.
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