What is sustainability storytelling and why is it important?
14/10/2024
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
Celebrating five years as MD of Magenta Associates
18/10/2024
October marks nine years for me at Magenta Associates, with five of those as MD. While I’ll save the grand reflections for my decade milestone, …
Good Business campaign – Andrea Charlson
21/10/2024
For the second instalment in our new Good Business series, Jo Sutherland spoke with Andrea Charlson, managing director at Madaster UK. Can you give us …
Introducing our Responsible Communications Charter
30/10/2024
Communications can shape our understanding, influence actions, and build trust. Sometimes it can do the opposite. At Magenta, we understand the power of words and …
Good Business campaign – Sebastian Bachelier
04/11/2024
For the third instalment in our new Good Business series, Jo Sutherland sat down with Sebastian Bachelier, Senior Partnerships & Campaigns Manager at the Living …
Good Business campaign – Alan Stenson
18/11/2024
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform. …
Good Business campaign – Robb Cunningham
02/12/2024
For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net …
Good Business campaign – Andy Daly
16/12/2024
For the final instalment of our Good Business series this side of the year, MD Jo Sutherland sat down with Andy Daly, Head of Corporate …
Good Business campaign – Dean Hochlaf
20/01/2025
For the final instalment of this round of Good Business interviews, MD Jo Sutherland spoke with Dean Hochlaf, former Head of Policy and Research at …
Momentum for the Better Business Act
20/06/2025
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …