Why academics need PR: how promoting research can boost university reputation, funding and student recruitment
06/09/2024
Academics are renowned for producing world-class, cutting-edge research. From groundbreaking discoveries to thought-provoking theories, their contributions often shape industries, influence policy, and impact society in …
Workplace consultancy case study: Hundreds of media hits for hybrid working client
17/09/2024
Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted …
Magenta Associates becomes employee owned
01/10/2024
Magenta Associates, the communications specialist for progressive organisations, is now owned by its employees. We have set up an Employee Ownership Trust which owns the …
Good Business Campaign – Guenaelle Watson
07/10/2024
For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group …
Five key takeaways from brightonSEO 2024
11/10/2024
Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …
What is sustainability storytelling and why is it important?
14/10/2024
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
King’s College London case study: creating internal comms fit for the audience
16/10/2024
Magenta supported King’s College London’s estates team with a variety of internal communications projects. The university was undergoing some changes, and these needed to be …
Celebrating five years as MD of Magenta Associates
18/10/2024
October marks nine years for me at Magenta Associates, with five of those as MD. While I’ll save the grand reflections for my decade milestone, …
Good Business campaign – Andrea Charlson
21/10/2024
For the second instalment in our new Good Business series, Jo Sutherland spoke with Andrea Charlson, managing director at Madaster UK. Can you give us …
Looking back: The birth of Magenta Associates
22/10/2024
This year was a significant one for Magenta Associates. I set up this business 13 years ago after spotting a gap in the market. I …