Five key takeaways from brightonSEO 2024
11/10/2024
Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …
What is sustainability storytelling and why is it important?
14/10/2024
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
King’s College London case study: creating internal comms fit for the audience
16/10/2024
Magenta supported King’s College London’s estates team with a variety of internal communications projects. The university was undergoing some changes, and these needed to be …
Celebrating five years as MD of Magenta Associates
18/10/2024
October marks nine years for me at Magenta Associates, with five of those as MD. While I’ll save the grand reflections for my decade milestone, …
Good Business campaign – Andrea Charlson
21/10/2024
For the second instalment in our new Good Business series, Jo Sutherland spoke with Andrea Charlson, managing director at Madaster UK. Can you give us …
Looking back: The birth of Magenta Associates
22/10/2024
This year was a significant one for Magenta Associates. I set up this business 13 years ago after spotting a gap in the market. I …
EMC Group case study: Implementing an awards programme employees love
Magenta worked closely with EMC Group Real Estate’s and Facilities function in EMEA on several projects. The most complex was the creation and management of …
Smart Building Show 2024: people at the heart of FM
23/10/2024
The 2024 Smart Building Show emphasised that people are central to facilities management, with discussions on how technology enhances occupant experience. Talks covered communication skills, sustainability, data usage, human-centric lighting, and building information technology.
University of Sussex case study: building a procurement blueprint
24/10/2024
In advance of the University of Sussex’s first-generation outsourcing programme for its facilities management and catering, conferencing and banqueting services, Magenta was commissioned to run …
Internal comms case study: Unravelling what employees really think
One of our facilities management clients with multiple service lines and dispersed teams was concerned that some employees may not feel part of the company’s …