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Magenta Associates
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Why an SEO strategy is essential for your business success

Search engine optimisation (SEO) remains an important digital strategy. Yet, it’s been amplified by the pandemic, and an online presence has become more important than …

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Categories Digital Tags content marketing, Keywords, SEO

Hey good looking: the importance of design in content marketing

By Cathy Hayward People swipe left on Tinder based on the look of the potential partner on the screen. Readers often choose a book based …

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Categories General Tags Comms101, content marketing, design, marketing, PR, public relations
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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