Senior content strategist
Simon Iatrou is a content and communications specialist with 15 years’ experience in publishing and PR. His background is in journalism having spent a decade editing magazines and websites for the facilities management industry. These roles gave him a wealth of knowledge across the built environment, including FM, corporate real estate, outsourcing, workplace design and management, HR and more.
Simon is a passionate believer in the power of storytelling and contends that its tenets hold true in all forms of writing, from classic literature to communications. His aim is to produce thought-provoking, engaging and accessible content that always meets the client’s brief.
In his spare time, Simon is known to rant about books, films and big ideas.
Articles by Simon Iatrou
What every B2B marketer needs to know about AI visibility right now
Despite the volume of commentary around AI search, there is still a great deal of uncertainty around how these systems surface brands and influence decision-making.
Magenta’s Jo Sutherland joins emex Advisory Board
Our managing director Jo Sutherland has been appointed to the Advisory Board of emex, one of the UK’s leading sustainability and energy management exhibitions. For
B Corp Month: Why ESG starts closer to home
“Think globally, act locally” is one of those phrases that comes up a lot when talk turns to ESG. It can feel a bit overused,