100% Design – the Magenta review

100% Design press pass 2019, Ollie Tunmore, Magenta AssociatesCelebrating its 25th year, 100% Design opened its doors to the world of architecture and design last week, at Kensington Olympia.

With nearly 30,000 visitors passing through its doors annually, 100% Design is one of the UK’s leading celebrations of design and build. Show areas comprising interiors, kitchens, bedrooms & bathrooms, 100% design and build, and emerging brands provided visitors with plenty to see.

Alongside the wide array of trade stands, were the 100% Talks sessions – spread over two stages across all four days. The programme included talks and panel debates with designers and manufacturers on sustainability, waste, up-cycling and more.

Always keen to hear from industry experts, the Magenta team was at 100% Design. Here are our highlights.

1 / ‘Colour and Wellbeing’ by Dulux and Karen Hiller

Colours hold connotations, so we’d be fools not to utilise this in design. We take colour in before anything else, and our reaction is stored in the part of the brain which controls behaviour.

‘Colour and Wellbeing’ by Dulux and Karen Hiller at 100% Design

2 / The importance of restoration in circular economy – panel debate

In 2018, 20 million furniture items were disposed of due to minor breakage or damage. Why throw them away, when we have a chance to upcycle and restore them to our own taste? Upcycling can add 20 years to the life of an individual piece.

The importance of restoration in circular economy – panel debate at 100% Design 2019

3 / Design as a living experience – Rainlight

Design is a poetry – it’s not just about style. It’s about considering how design affects people – emotionally, physically, financially, and intelligently. Design begins with an open mind – the best designers are those who are open to collaboration.

4 /  The future of retail through experience – Fitch

Play is a serious business. It encourages spontaneity and collaboration and expresses emotion that is otherwise repressed at work. Think of LEGO – the fundamental premise of the corporate business is play.

The future of retail through experience – Fitch at 100% design 2019

5 /   The Natural workplace – Ana Lourenco

Timber has the same lifespan as concrete – 60 years minimum. When coated in fire-proof varnish, timber is almost as secure as concrete, too. Why do we need to use damaging resources, when wood alternatives can perform just as well?

 The future of retail through experience – Fitch at 10% design 2019

There was a considerable focus on sustainability, usability and waste management at 100% Design’s 25th event. Not a single designer seemed to be unaware of the urgency behind the topic. The conversations were focused on thinking ahead rather than reflecting, and how we can continue to move in the right direction with regards to waste, utilising natural resources and the importance of taking more accountability for our work – something that can be applied to all walks of life, not just the design scene. Roll on 100% Design number 26.

Keep up with the Magenta team online at @MagentaComms on all social channels.

Ben Keeley