Generative AI – Q&A with Dr Tanya Kant
Generative AI tools, such as ChatGPT, have recently burst into the public consciousness. However, AI tools and chatbots have been in use more many years. …
Digital
Sharing our intimate knowledge of the built environment to create effective digital strategies for our public and private sector clients. Exploring how we use market-leading tools to provide insights so that we can form the foundation of our digital offering. Discover how we identify the right digital marketing solutions, using the most effective online platforms, to ensure our clients’ objectives are met.
Magenta releases white paper on generative AI
Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …
Guide to paid digital media
Google has become synonymous with digital marketing. A few mind-boggling statistics make it easy to see why. As of the end of 2022, Google’s share of …
Search engine optimisation project: What does the first three months look like?
A search engine optimisation (SEO) project can be evaluated by many metrics, but at its core the purpose of a project is to improve the …
Why social media should be a part of your SEO strategy
The three core pillars of search engine optimisation (SEO) are on-site (technical), off-site (backlinks) and content. Within those three broad pillars there are numerous other …
Making paid media part of your marketing strategy
Paid media is an effective method for promoting content and driving exposure. It can be a fantastic way to expand your reach as a company, …
Search engine optimisation case study: Business Moves Group
Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …
Why you need to manage your Google business listing
How often do you use Google Maps to search for a restaurant, hairdresser or supermarket in your area? Or use a search engine to look …
Why mobile SEO is essential and how to improve it
When we think about SEO it’s easy to focus on desktop only, but that approach neglects a huge amount of potential mobile traffic. According to …
How to write quality content for SEO and user experience
Content marketing is one of the core services at Magenta, aided by the fact that we have multiple former journalists on our books. We pride …
