What the March 2024 Google core update means for your content strategy
Google rolled out its March 2024 core update earlier this month. It releases one or two big core updates each year to tweak its search …
Digital
Sharing our intimate knowledge of the built environment to create effective digital strategies for our public and private sector clients. Exploring how we use market-leading tools to provide insights so that we can form the foundation of our digital offering. Discover how we identify the right digital marketing solutions, using the most effective online platforms, to ensure our clients’ objectives are met.
Market research: Ethical uses of generative text AI
It’s nearly a year since ChatGPT burst onto the scene. What was first viewed as a fun tool play around with quickly established itself as …
Generative AI – Q&A with Dr Tanya Kant
Generative AI tools, such as ChatGPT, have recently burst into the public consciousness. However, AI tools and chatbots have been in use more many years. …
Magenta releases white paper on generative AI
Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …
Guide to paid digital media
Google has become synonymous with digital marketing. A few mind-boggling statistics make it easy to see why. As of the end of 2022, Google’s share of …
Search engine optimisation project: What does the first three months look like?
A search engine optimisation (SEO) project can be evaluated by many metrics, but at its core the purpose of a project is to improve the …
Why social media should be a part of your SEO strategy
The three core pillars of search engine optimisation (SEO) are on-site (technical), off-site (backlinks) and content. Within those three broad pillars there are numerous other …
Making paid media part of your marketing strategy
Paid media is an effective method for promoting content and driving exposure. It can be a fantastic way to expand your reach as a company, …
Case study: Integrating SEO to drive new business leads
Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …
Why you need to manage your Google business listing
How often do you use Google Maps to search for a restaurant, hairdresser or supermarket in your area? Or use a search engine to look …
