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Sharing our intimate knowledge of the built environment to create effective digital strategies for our public and private sector clients. Exploring how we use market-leading tools to provide insights so that we can form the foundation of our digital offering. Discover how we identify the right digital marketing solutions, using the most effective online platforms, to ensure our clients’ objectives are met.

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Generative AI – Q&A with Dr Tanya Kant

Generative AI tools, such as ChatGPT, have recently burst into the public consciousness. However, AI tools and chatbots have been in use more many years. …

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Categories Digital
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Magenta releases white paper on generative AI

Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …

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Categories Digital

Guide to paid digital media

Google has become synonymous with digital marketing. A few mind-boggling statistics make it easy to see why. As of the end of 2022, Google’s share of …

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Categories Digital, General
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Search engine optimisation project: What does the first three months look like?

A search engine optimisation (SEO) project can be evaluated by many metrics, but at its core the purpose of a project is to improve the …

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Categories Digital
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Why social media should be a part of your SEO strategy

The three core pillars of search engine optimisation (SEO) are on-site (technical), off-site (backlinks) and content. Within those three broad pillars there are numerous other …

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Categories Digital
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Making paid media part of your marketing strategy

Paid media is an effective method for promoting content and driving exposure. It can be a fantastic way to expand your reach as a company, …

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Categories Digital Tags Advertising, marketing, Paid media
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Search engine optimisation case study: Business Moves Group

Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …

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Categories Digital Tags case study, Search engine optimisation, SEO
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Why you need to manage your Google business listing

How often do you use Google Maps to search for a restaurant, hairdresser or supermarket in your area? Or use a search engine to look …

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Categories Digital Tags Google, Google My Business, SEO
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Why mobile SEO is essential and how to improve it

When we think about SEO it’s easy to focus on desktop only, but that approach neglects a huge amount of potential mobile traffic. According to …

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Categories Digital Tags Mobile SEO, SEO, Website traffic
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How to write quality content for SEO and user experience

Content marketing is one of the core services at Magenta, aided by the fact that we have multiple former journalists on our books. We pride …

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Categories Digital Tags Content, Google, SEO
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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