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Sharing our intimate knowledge of the built environment to create effective digital strategies for our public and private sector clients. Exploring how we use market-leading tools to provide insights so that we can form the foundation of our digital offering. Discover how we identify the right digital marketing solutions, using the most effective online platforms, to ensure our clients’ objectives are met.

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Search engine optimisation project: What does the first three months look like?

A search engine optimisation (SEO) project can be evaluated by many metrics, but at its core the purpose of a project is to improve the …

Read moreSearch engine optimisation project: What does the first three months look like?

Categories Digital
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Why social media should be a part of your SEO strategy

The three core pillars of search engine optimisation (SEO) are on-site (technical), off-site (backlinks) and content. Within those three broad pillars there are numerous other …

Read moreWhy social media should be a part of your SEO strategy

Categories Digital
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Making paid media part of your marketing strategy

Paid media is an effective method for promoting content and driving exposure. It can be a fantastic way to expand your reach as a company, …

Read moreMaking paid media part of your marketing strategy

Categories Digital Tags Advertising, marketing, Paid media
A picture of a BMG truck on a graphic for the search engine optimisation case study

Search engine optimisation case study: Business Moves Group

Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …

Read moreSearch engine optimisation case study: Business Moves Group

Categories Digital Tags case study, Search engine optimisation, SEO
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Why you need to manage your Google business listing

How often do you use Google Maps to search for a restaurant, hairdresser or supermarket in your area? Or use a search engine to look …

Read moreWhy you need to manage your Google business listing

Categories Digital Tags Google, Google My Business, SEO
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Why mobile SEO is essential and how to improve it

When we think about SEO it’s easy to focus on desktop only, but that approach neglects a huge amount of potential mobile traffic. According to …

Read moreWhy mobile SEO is essential and how to improve it

Categories Digital Tags Mobile SEO, SEO, Website traffic
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How to write quality content for SEO and user experience

Content marketing is one of the core services at Magenta, aided by the fact that we have multiple former journalists on our books. We pride …

Read moreHow to write quality content for SEO and user experience

Categories Digital Tags Content, Google, SEO
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Backlinks and PR – how media relations can support SEO

Last month I wrote about why an SEO strategy is essential for business success. In this blog I’m going to dig deeper into one specific …

Read moreBacklinks and PR – how media relations can support SEO

Categories Digital Tags Backlink, PR, SEO
A person uses Google search on a mobile phone

Why an SEO strategy is essential for your business success

Search engine optimisation (SEO) remains an important digital strategy. Yet, it’s been amplified by the pandemic, and an online presence has become more important than …

Read moreWhy an SEO strategy is essential for your business success

Categories Digital Tags content marketing, Keywords, SEO
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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