From PDF to PR: Publicising your impact report effectively
Every year, businesses pour time and money into their impact reports. The data is painstakingly gathered, frameworks are followed, and the design looks great. And …
Comms views
The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
Beyond compliance: Using your impact report to drive business value
When done well, an impact report is far more than a document – it’s a powerful lever for strategic advantage. Modern business leaders expect impact …
The design challenge: How to make impact reports people want to read
Too many organisations spend months collecting data and aligning frameworks, only for their impact report to land with a thud. Skimmed once, then forgotten. This …
Business-to-employee communication: explained
When discussing the value marketing and communications activities bring businesses, many will point to key benefits such as boosting brand awareness, engaging with customers and …
Why PR is your best AI-era brand safeguard
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
5 important steps for communicating your organisation’s RTO policy
Workplace change happens for all sorts of reasons. Often, organisations are relocating to new premises, merging companies after an acquisition, undergoing a business-wide digital transformation, …
Good Business campaign – Robb Cunningham
For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net …
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform. …
Trans-forming marketing
All around the world, people gather to recognise Transgender Awareness Week on 13-19th November. This is a recognition of the Trans, Non-Binary and Intersex (TNBI) …
CoreNet Global Summit 2024: exploring human connection and empathy
Gazing deep into one another’s eyes, discussing the health risks of loneliness, and learning how to foster empathetic relationships might not sound like regular workplace …