From PDF to PR: Publicising your impact report effectively
Every year, businesses pour time and money into their impact reports. The data is painstakingly gathered, frameworks are followed, and the design looks great. And …
Comms views
The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
Beyond compliance: Using your impact report to drive business value
When done well, an impact report is far more than a document – it’s a powerful lever for strategic advantage. Modern business leaders expect impact …
The design challenge: How to make impact reports people want to read
Too many organisations spend months collecting data and aligning frameworks, only for their impact report to land with a thud. Skimmed once, then forgotten. This …
Greenwashing vs greenhushing: Finding the right balance in impact reporting
“How do we communicate our sustainability progress without being accused of overclaiming, or criticised for saying too little?” It’s a tension many senior leaders grapple …
How does AI impact content creation?
Generative AI has revolutionised content creation. At Magenta, we’ve been exploring this shift from every angle. We’ve interviewed SEO strategists, comms consultants and AI practitioners …
Why PR is your best AI-era brand safeguard
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
5 important steps for communicating your organisation’s RTO policy
Workplace change happens for all sorts of reasons. Often, organisations are relocating to new premises, merging companies after an acquisition, undergoing a business-wide digital transformation, …
Good Business campaign – Robb Cunningham
For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net …
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform. …
Trans-forming marketing
All around the world, people gather to recognise Transgender Awareness Week on 13-19th November. This is a recognition of the Trans, Non-Binary and Intersex (TNBI) …