Momentum for the Better Business Act
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …
Jo Sutherland
Good Business campaign – Dean Hochlaf
For the final instalment of this round of Good Business interviews, MD Jo Sutherland spoke with Dean Hochlaf, former Head of Policy and Research at …
Good Business campaign – Andy Daly
For the final instalment of our Good Business series this side of the year, MD Jo Sutherland sat down with Andy Daly, Head of Corporate …
Good Business campaign – Robb Cunningham
For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net …
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform. …
Good Business campaign – Sebastian Bachelier
For the third instalment in our new Good Business series, Jo Sutherland sat down with Sebastian Bachelier, Senior Partnerships & Campaigns Manager at the Living …
Introducing our Responsible Communications Charter
Communications can shape our understanding, influence actions, and build trust. Sometimes it can do the opposite. At Magenta, we understand the power of words and …
Good Business campaign – Andrea Charlson
For the second instalment in our new Good Business series, Jo Sutherland spoke with Andrea Charlson, managing director at Madaster UK. Can you give us …
Celebrating five years as MD of Magenta Associates
October marks nine years for me at Magenta Associates, with five of those as MD. While I’ll save the grand reflections for my decade milestone, …
What is sustainability storytelling and why is it important?
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
