Turning employees into employee-owners with effective communication
Employee ownership (EO) is a business model whereby a proportion of an organisation’s shares are redistributed to its staff, granting them, according to the Employee …
General
What every B2B marketer needs to know about AI visibility right now
Despite the volume of commentary around AI search, there is still a great deal of uncertainty around how these systems surface brands and influence decision-making. …
Magenta case study book 2026
We’ve worked with some great clients on some genuinely interesting briefs over the years. Most sit in the built environment, workplace, facilities management and security …
What are buildings for? Reflections from The Workplace Event and The Security Event 2026
This year was my second at The Workplace Event (TWE), and if anything, it confirmed what last year suggested, that this is one of the …
Protecting brand visibility in the age of AI
Magenta Associates recently brought together marketing and communications professionals in London for an evening of honest conversation about what AI is doing to brand visibility, …
Case study: Strategic communications for EMCOR UK
EMCOR UK, (acquired by OCS in late 2025), is one of the UK’s leading facilities management and engineering services providers, delivering mechanical, electrical and fabric …
B Corp Month: Why ESG starts closer to home
“Think globally, act locally” is one of those phrases that comes up a lot when talk turns to ESG. It can feel a bit overused, …
Magenta Associates becomes a Bronze Carbon Literate Organisation
The Carbon Literacy Project has awarded Magenta Associates Bronze Carbon Literate Organisation (CLO) accreditation, reflecting the communications agency’s ongoing commitments to reducing its carbon emissions …
Why entering industry awards can be a game-changer for your business
Each year, you may start to consider the plethora of industry awards that could be suitable for your business. However, the investment of time, resources …
International Workplace launches free occupational health and wellbeing training for SMEs
Digital learning provider International Workplace is doing its bit to ease the New Year blues by equipping small business with the tools to champion mental …