The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
The way businesses conduct their content marketing is constantly evolving. More messaging is being shared, on more channels, over more hours of the day. Consumers …
Read moreHow to plan and build an effective content marketing strategy
With businesses going through unprecedented change, the importance of integrated communications has never been as crucial as it is now. Leaders are making big decisions …
Read moreHow to use integrated communications to engage with employees
Research conducted by Magenta has shown that communications priorities are changing. Our survey of 2,000 employees found that, despite 83 per cent of leaders agreeing …
Read moreYour top 5 tips for effective business-to-employee communication
Writing an award entry is a specialist skill and can often make the difference between being shortlisted or not. Winning industry awards isn’t just a …
Tis the season for all things festive, including the much overdue office Christmas party. With restaurants and venues opening their doors again for Christmas celebrations, …
Employee engagement is a term that is often thrown around as the solution for workplace challenges. Before we get into the benefits, let’s first try …
My first day back at Magenta after 6-months in full-time mum mode was emotional. I walked into the office, an experience in itself, and the …
Read moreWorkplace communications best practice: 7 dos and don’ts
Employee engagement plays a vital role in everything from productivity to company culture. And every employer wants to retain the best people, so keeping them …
Read moreFive reasons why employee engagement is so important
Summer is well and truly underway and with that comes a sense of urgency to get outside and enjoy the great outdoors before the curtains …
For the Magenta newsletter summer 2021, I’ve compiled a short update on workplace and FM. With the worst of the pandemic over, companies are beginning …
