How to write the perfect case study: creating a story worth reading
A case study can be an invaluable tool for businesses. They are one of the most powerful ways of showcasing your solutions and attracting future …
Comms views
The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
Business-to-employee communication: explained
When discussing the value marketing and communications activities bring businesses, many will point to key benefits such as boosting brand awareness, engaging with customers and …
The Rainbow is Not for Sale
As June comes to a close, Pride month has been a time of both celebration and questioning of potential rainbow-washing. Corporate social media accounts will …
Gen-Z: a PR’s perfect nightmare
The world of PR is always transitioning to fit new ways of working and communicating. It’s what it does best. So, it should come as …
7 tips for writing an award entry
Writing an award entry is a specialist skill and can often make the difference between being shortlisted or not. Winning industry awards isn’t just a …
Building Resilience in the Built Environment
As our building resilience campaign comes to a close, we held our final Q&A with William Poole-Wilson, the founder of workplace design and strategy architects …
Building Resilience in the Built Environment
This week, we hosted our building resilience Q&A with Andrew Wood and Simon Murphy of DMA Group. They offered their expert opinions from the construction …
How to communicate your vision and mission to employees – and have it stick
Internal employee communications has, without doubt, becoming more challenging since the turn of the decade. In response to the pandemic, many firms switched to and …
The benefits of entering an industry award – and winning!
Award season is approaching, and businesses will no doubt be considering entering industry awards for their target categories. However, entering awards schemes can be expensive …
How to reduce your energy bills
Last month, I issued a call via LinkedIn to say that Magenta was looking for an energy management expert – someone to come in and …
