Why PR is your best AI-era brand safeguard
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
Comms views
The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
5 important steps for communicating your organisation’s RTO policy
Workplace change happens for all sorts of reasons. Often, organisations are relocating to new premises, merging companies after an acquisition, undergoing a business-wide digital transformation, …
Good Business campaign – Robb Cunningham
For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net …
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform. …
Trans-forming marketing
All around the world, people gather to recognise Transgender Awareness Week on 13-19th November. This is a recognition of the Trans, Non-Binary and Intersex (TNBI) …
The digital revolution
From advertising to advocacy, it’s hard to deny the impact social media has on our day-to-day life.
CoreNet Global Summit 2024: exploring human connection and empathy
Gazing deep into one another’s eyes, discussing the health risks of loneliness, and learning how to foster empathetic relationships might not sound like regular workplace …
What is sustainability storytelling and why is it important?
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
Five key takeaways from brightonSEO 2024
Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …
Workplace consultancy case study: Hundreds of media hits for hybrid working client
Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted …
