The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
Award season is approaching, and businesses will no doubt be considering entering industry awards for their target categories. However, entering awards schemes can be expensive …
Read moreThe benefits of entering an industry award – and winning!
Last month, I issued a call via LinkedIn to say that Magenta was looking for an energy management expert – someone to come in and …
Journalists are under immense pressure. Their time is precious, particularly those working on national news desks. Over the past two years, the current affairs landscape …
Read moreCutting through the noise: how to make your media comments stand out
The way businesses conduct their content marketing is constantly evolving. More messaging is being shared, on more channels, over more hours of the day. Consumers …
Read moreHow to plan and build an effective content marketing strategy
With businesses going through unprecedented change, the importance of integrated communications has never been as crucial as it is now. Leaders are making big decisions …
Read moreHow to use integrated communications to engage with employees
Research conducted by Magenta has shown that communications priorities are changing. Our survey of 2,000 employees found that, despite 83 per cent of leaders agreeing …
Read moreYour top 5 tips for effective business-to-employee communication
Writing an award entry is a specialist skill and can often make the difference between being shortlisted or not. Winning industry awards isn’t just a …
Tis the season for all things festive, including the much overdue office Christmas party. With restaurants and venues opening their doors again for Christmas celebrations, …
Employee engagement is a term that is often thrown around as the solution for workplace challenges. Before we get into the benefits, let’s first try …
My first day back at Magenta after 6-months in full-time mum mode was emotional. I walked into the office, an experience in itself, and the …
Read moreWorkplace communications best practice: 7 dos and don’ts
