Greg Bortkiewicz

A blue graphic with the Q&A series title and a picture of Tom Swinbourne

Search forward: Tom Swinbourne Q&A

AI is transforming digital marketing, but the shift isn’t just about automation or content volume – it’s about clarity, credibility, and brand alignment in a …

A stack of newspapers and magazines around a laptop. The screen reads Google Gemini and OpenAI

Why PR is your best AI-era brand safeguard

TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …

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Search forward: Mary Kemp Q&A

Welcome to the third installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Mary Kemp, …

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Search forward: Andrew Bruce Smith Q&A

Welcome to the second installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Andrew Bruce …

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PRESS RELEASE: Magenta launches impact report service to help businesses cut through ESG noise with honest, credible storytelling

Employee-owned communications consultancy Magenta Associates has launched a new impact report service to help organisations share meaningful environmental and social progress at a time when …

A blue graphic with the series name and a picture of Kevin Indig

Search Forward: Kevin Indig Q&A

Artificial intelligence (AI) is transforming the way businesses approach digital marketing. Large language models (LLMs) like ChatGPT and Gemini are reshaping content creation, SEO, and …

Attendees of Workplace Futures 2025 standing in the main hall of the conference

Workplace Futures 2025: AI, data, and the future of facilities management

AI is the megatrend of our time. Since the launch of ChatGPT in 2022, the technology has transformed from something we all vaguely understood to …

A mobile phone with Gemini and ChatGPT app icons on the screen

First study on generative AI’s impact on communications reveals 80% of content writers use Gen AI, but only 20% say their manager knows

PRESS RELEASE5th November 2024 CheatGPT? Generative text AI use in the UK’s PR and communications profession is the first report to provide in-depth insight into …

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Case study: Kam Singh and EMCOR UK

Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG …

Greg Bortkiewicz standing outside the Brighton Centre with a banner for brightonSEO 2024 on the building

Five key takeaways from brightonSEO 2024

Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …