Five key takeaways from brightonSEO 2024
Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …
Greg Bortkiewicz
A PR campaign case study: How we used a study to drive a national conversation on food safety
Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …
Using data to secure regular national coverage – a PR case study with Freespace
Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …
What the March 2024 Google core update means for your content strategy
Google rolled out its March 2024 core update earlier this month. It releases one or two big core updates each year to tweak its search …
Good Business campaign – Guy Battle Q&A
In this interview for our Good Business campaign I spoke with Guy Battle, CEO at Social Value Portal (SVP). We discussed how Social Value has …
Market research: Ethical uses of generative text AI
It’s nearly a year since ChatGPT burst onto the scene. What was first viewed as a fun tool play around with quickly established itself as …
ChatGPT and the communications industries: Navigating the realities vs. hype
ChatGPT and its competitors present both immense challenges and opportunities for the communications industry. These tools have the potential to revolutionise the way content is …
Generative AI – Q&A with Dr Tanya Kant
Generative AI tools, such as ChatGPT, have recently burst into the public consciousness. However, AI tools and chatbots have been in use more many years. …
Workplace Trends recap: Research Summit in April 2023
Last week I attended the Workplace Trends Research Summit in London. As always, the event was packed full of data-led insight and fantastic speakers. I’ve …
Magenta releases white paper on generative AI
Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …
