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Magenta Associates
London | Toronto | Brighton | info@magentaassociates.co | +44 (0)20 3773 3622

Greg Bortkiewicz

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Making paid media part of your marketing strategy

Paid media is an effective method for promoting content and driving exposure. It can be a fantastic way to expand your reach as a company, …

Read moreMaking paid media part of your marketing strategy

Categories Digital Tags Advertising, marketing, Paid media
Six people on stage at the Workplace Trends Research Summit 2022

Workplace Trends Research Summit review

I recently attended the Workplace Trends Research Summit at the Cavendish Centre in London. It was great to be back at an in-person event! The …

Read moreWorkplace Trends Research Summit review

Categories Sector news
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What are the benefits of employee engagement?

Employee engagement is a term that is often thrown around as the solution for workplace challenges. Before we get into the benefits, let’s first try …

Read moreWhat are the benefits of employee engagement?

Categories Comms views Tags employee experience, Workplace communication
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Search engine optimisation case study: Business Moves Group

Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …

Read moreSearch engine optimisation case study: Business Moves Group

Categories Digital Tags case study, Search engine optimisation, SEO
A screenshot of the Magenta Associates Google My Business listing in Google Maps

Why you need to manage your Google business listing

How often do you use Google Maps to search for a restaurant, hairdresser or supermarket in your area? Or use a search engine to look …

Read moreWhy you need to manage your Google business listing

Categories Digital Tags Google, Google My Business, SEO
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RICS Global Conference 2021 – event recap

Last week was the RICS Global Conference 2021, a week-long virtual event that covered a range of topics in the corporate real estate (CRE) and …

Read moreRICS Global Conference 2021 – event recap

Categories Sector news Tags Corporate Real Estate, Facilities management, workplace
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What is a phased return to work and why businesses are doing it

The Government eased Covid restrictions on 19th July and recommends a gradual return to work. The onus is now on individual businesses to make their …

Read moreWhat is a phased return to work and why businesses are doing it

Categories Comms views, Sector news Tags communications, Phased return to work, workplace
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Why mobile SEO is essential and how to improve it

When we think about SEO it’s easy to focus on desktop only, but that approach neglects a huge amount of potential mobile traffic. According to …

Read moreWhy mobile SEO is essential and how to improve it

Categories Digital Tags Mobile SEO, SEO, Website traffic
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How to write quality content for SEO and user experience

Content marketing is one of the core services at Magenta, aided by the fact that we have multiple former journalists on our books. We pride …

Read moreHow to write quality content for SEO and user experience

Categories Digital Tags Content, Google, SEO
A person using Google Analytics on their laptop

Backlinks and PR – how media relations can support SEO

Last month I wrote about why an SEO strategy is essential for business success. In this blog I’m going to dig deeper into one specific …

Read moreBacklinks and PR – how media relations can support SEO

Categories Digital Tags Backlink, PR, SEO
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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