Greg Bortkiewicz

ChatGPT and its competitors present both immense challenges and opportunities for the communications industry. These tools have the potential to revolutionise the way content is …

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Generative AI tools, such as ChatGPT, have recently burst into the public consciousness. However, AI tools and chatbots have been in use more many years. …

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Last week I attended the Workplace Trends Research Summit in London. As always, the event was packed full of data-led insight and fantastic speakers. I’ve …

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Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …

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Google has become synonymous with digital marketing. A few mind-boggling statistics make it easy to see why. As of the end of 2022, Google’s share of …

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A search engine optimisation (SEO) project can be evaluated by many metrics, but at its core the purpose of a project is to improve the …

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The three core pillars of search engine optimisation (SEO) are on-site (technical), off-site (backlinks) and content. Within those three broad pillars there are numerous other …

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On 15th November I attended the IWFM London Region conference. The theme was ‘Back to the future’ and included plenty of references to the film. …

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Magenta Associates is delighted to announce that it is has been shortlisted for two awards at the 2022 Chartered Institute of Public Relations (CIPR) PRide …

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Paid media is an effective method for promoting content and driving exposure. It can be a fantastic way to expand your reach as a company, …

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