Making paid media part of your marketing strategy
Paid media is an effective method for promoting content and driving exposure. It can be a fantastic way to expand your reach as a company, …
Greg Bortkiewicz
Workplace Trends Research Summit review
I recently attended the Workplace Trends Research Summit at the Cavendish Centre in London. It was great to be back at an in-person event! The …
What are the benefits of employee engagement?
Employee engagement is a term that is often thrown around as the solution for workplace challenges. Before we get into the benefits, let’s first try …
Search engine optimisation case study: Business Moves Group
Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …
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Why you need to manage your Google business listing
How often do you use Google Maps to search for a restaurant, hairdresser or supermarket in your area? Or use a search engine to look …
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RICS Global Conference 2021 – event recap
Last week was the RICS Global Conference 2021, a week-long virtual event that covered a range of topics in the corporate real estate (CRE) and …
What is a phased return to work and why businesses are doing it
The Government eased Covid restrictions on 19th July and recommends a gradual return to work. The onus is now on individual businesses to make their …
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Why mobile SEO is essential and how to improve it
When we think about SEO it’s easy to focus on desktop only, but that approach neglects a huge amount of potential mobile traffic. According to …
How to write quality content for SEO and user experience
Content marketing is one of the core services at Magenta, aided by the fact that we have multiple former journalists on our books. We pride …
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Backlinks and PR – how media relations can support SEO
Last month I wrote about why an SEO strategy is essential for business success. In this blog I’m going to dig deeper into one specific …
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