Good Business Campaign – Guenaelle Watson
For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group …
Jo Sutherland
Why academics need PR: how promoting research can boost university reputation, funding and student recruitment
Academics are renowned for producing world-class, cutting-edge research. From groundbreaking discoveries to thought-provoking theories, their contributions often shape industries, influence policy, and impact society in …
Demonstrating ROI with account-based marketing: a bridge between PR, marketing and sales
It’s crucial to align public relations (PR), marketing and sales efforts for businesses looking to grow in a sustainable way. One of the most effective …
IFMA World Workplace Europe
This month, delegates of the World Workplace Europe event hosted by IFMA congregated in Schiecentrale, Rotterdam’s former power plant and now much-loved national monument, to …
Good Business campaign – Mike Bullock Q&A
For the next instalment of our Good Business campaign, I spoke to Mike Bullock, CEO at Corps Security. Under Mike’s leadership, Corps has transformed its …
Good Business Campaign – Terry Mills Q&A
In this interview for our Good Business campaign I spoke with Terry Mills, COO at Cloudfm. We focused on procurement, including the fact that Cloudfm …
The story of Magenta
This week is National Storytelling Week. A week of tales, narratives, and reflections on the past, we thought, why not tell the story of Magenta? …
Good Business Campaign – Lizzie Neave and Mel Taylor Q&A
Organisations are increasingly being called upon to re-evaluate their roles in society, their environmental impact, and their responsibility to their employees and communities. Churchill has …
Good Business Campaign – Adam Jones Q&A
For the seventh interview in our Good Business series, I spoke with Adam Jones, marketing consultant at commercial property and building consultancy firm Workman LLP. …
Good Business campaign – Alistair Blackmore Q&A
For the sixth interview in our Good Business series, Jo Sutherland spoke with Alistair Blackmore, head of sustainability at Bidwells. Alistair discussed his background and …
