Magenta launches guide to communicating workplace change to support business returning to the office

Press release / 1st January 2021

Many businesses are formalising their planning for the return to the office. Magenta Associates, the communications agency for the built environment, has launched a guide to help businesses with communicating workplace change.

The communicating workplace change guide, which is freely available to download from Magenta’s website, covers:

  • The different types of workplace change project including the return to work post-Covid
  • The importance of planning and research
  • Creating a comms/ workplace change team
  • Developing key messages
  • Managing a timeline
  • The messaging tools and channels to use
  • How to support the team post-change

The past year has seen a revolution in the way we work and how we use the workplace. As many businesses formalise their planning for the return to the office, this guide provides practical steps to help people to adjust to the new way of working including social distancing measures and different working patterns. At the same time, it helps organisations which are undergoing other workplace change projects including introducing new workplace technology, planning a relocation or refurbishment.

The importance of communicating workplace change

Workplace change can be an exciting time for an organisation. Whether it’s the post-Covid return to work or a relocation as a result of expansion and growth, it’s a chance for a fresh start. On a personal level, however, it can be a unsettling time for individuals who have become accustomed to working at home or in a particular space or way. How you communicate your workplace change will have a major impact on how engaged staff are with it as well as its overall success, says Jo Sutherland, Magenta’s managing director.

“This guide helps facilities and workplace managers together with real estate professionals plan how to communicate workplace change effectively. It provides top tips and a dusting of inspiration on how to make any change a rip-roaring success.”

Download the communicating workplace change guide.

Magenta has supported major workplace change projects in locations around the world. These projects have been in the retail, education, pharmaceutical, energy and corporate sectors with organisations ranging from SMEs to global organisations and everything in between.

Cathy Hayward