GRITIT signs up Magenta

gritit_logoWinter maintenance specialist GRITIT has appointed Magenta Associates, the specialist communication agency for the facilities management and workplace sectors, to take on its public relations in the UK.

Magenta delivers press relations and events for the market-leading gritting company in addition to writing white papers and undertaking research. The partnership also includes promoting GRITIT’s school ambassador programme, under which the company distributes free grit bins to schools across the UK, and sponsors polar explorer Mark Wood to visit schools to talk to pupils about his adventures and how he prepares to face the most extreme climates on the planet.

“We are delighted that this prestigious organisation has chosen Magenta to support it during a period of growth,” said Magenta’s MD Cathy Hayward. “Whatever the weather this winter, we look forward to making the season GRITIT’s best yet.”

GRITIT provides a full gritting service to both public and private sector companies, going onto their sites outside working hours and gritting car parks, entrances and footpaths automatically when the daily forecast for road surface temperatures falls to, or below, 0˚C. The company also offers a snow clearance service and provides a comprehensive winter maintenance training programme accredited by LANTRA – the sector skills council for land-based and environmental industries.

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Cathy Hayward