Magenta appoints Simon Iatrou as new content manager

Award-winning Magenta Associates, the specialist B2B communications, public relations and content agency for the built environment, has appointed former i-FM editor Simon Iatrou as its new content manager.

Iatrou joins the consultancy with over eight years’ experience in editing, copywriting and journalism. His past positions include editing roles for trade titles such as Facilities Management Journal (FMJ) and The Flooring Magazine.

In 2013, Iatrou joined, a leading online news and information hub for the facilities management (FM) market. Since then, he has produced regular features and monthly opinion pieces on hot-button issues.

Specialising in topics spanning the FM, outsourcing, workplace management and design, corporate real estate and HR realms, Iatrou’s primary focus at Magenta will be to create campaign strategies and editorially-sound content schedules, promulgating key messages in line with clients’ overarching business objectives. Iatrou will work across the team of PR and communications specialists to organise, schedule and improve content across multiple platforms.

Cathy Hayward, managing director of Magenta, is delighted to welcome another FM editor to the team of PR-journalist hybrids:

“We are all so excited about Simon’s arrival. From his expertise and his work ethic, to his exemplary communication skills and editorial craftsmanship, we know he’s going to steer us and our clients in new and exciting directions.

“This is the first time we’ve hired a content manager, and our decision to create the role stems from our eagerness to set the bar even higher when it comes to producing engaging content for our clients. We couldn’t have hoped for a better fit and we look forward to welcoming Simon to the team.”

Simon Iatrou said:

“I am thrilled to be joining Magenta. As an editor of FM publications for the past seven years, I have seen the agency go from strength to strength.

“Content management is quickly becoming a crucial component of PR strategy, as businesses adapt to new media and develop more effective ways of communicating with their audience. I cannot wait to apply the skills and knowledge I have acquired in the editor’s chair to this exciting new challenge.

“I leave i-FM with a great deal of pride. MD David Emanuel has built a fantastic business with a strong reputation and a loyal readership. I will always be grateful for the opportunity I was given and wish the team every success for the future.”


Ben Keeley