Clowns Without Borders UK (CWB UK) has signed up Magenta to support the charity with its public relations and marketing. Magenta will be working on a pro bono basis to target the charity, culture and arts, and national press in the UK and overseas to raise awareness of CWB UK. They will also be supporting the development of content, and generating new partnerships and opportunities for the charity.
CWB was founded in 1993 after school children in Catalan, who had been writing to child refugees from the Yugoslav Wars, asked local clown Tortell Poltrona to help the child refugees smile again. The UK chapter is the newest to join and in 2013 alone the global charity visited 40 countries as part of 81 projects, and performed 11,000 times to over 300,000 children and their communities. Their goal is to help the one billion children who live in conflict and crisis areas to regain their childhood by encouraging laughter and play.
“We are very excited to have professional support with our PR and marketing efforts,” said director and founder Samantha Holdsworth. “Magenta has always been very supportive of our work and we are grateful for their contributions to our projects.”
“Clowns Without Borders UK has been our corporate charity since 2015 and we look forward to being able to support them further with our professional service,” Cathy Hayward, managing director of Magenta added. “While our expertise lies in the built environment, the Magenta team have the skill set, contacts and experience to deliver best quality PR service to CWB UK.”
Senior account executive Jackie Bennett Shaw, who will be leading on the account, has previously worked as the PR manager for Girl Guiding UK and as the marketing and communications manager for a leading community dance organisation.
(Photos by Sarah Hickson)