Magenta is taking over Servest’s catering PR after winning the contract from a specialist food and drink marketing agency. Servest’s catering division has enjoyed impressive growth since acquiring the independent catering business 7 Day Catering, in January 2013, and wants to reflect this in its press coverage.
Since Magenta started working with the company in 2011, Servest has enjoyed extensive coverage in leading FM publications including FM World, P&FM, FMX, FMJ, i-FM.net, People Management, Tomorrow’s FM and Business Weekly, as well as regional publications including the Bury Free Press, the local newspaper to Servest’s head office in Bury St Edmunds.
Cathy Hayward, Magenta managing director, said: “The team at Magenta is delighted to be working with Servest over the coming months to gain the maximum possible press coverage for the catering business.”
Jayne Enskat, group marketing manager at Servest Group, said: “Magenta has had a lot of success for Servest over the years in featuring the Servest brand in the FM press. I am sure Magenta will have the same impact for the catering division.”
Servest employs more than 15,000 people over 4,500 sites across the UK. It self-delivers value-for-money bespoke solutions to clients in the retail, leisure, public, commercial, construction, transport and logistics sectors.