SerraLux, the daylighting technologies company, has chosen Magenta to support the business with its PR in the US and UK markets. SerraLux, a global company focused on daylighting technologies designed to increase natural daylight into buildings, has headquarters in both the UK and the US. Proper daylighting is shown to save electricity and improve the indoor environment for the health, well-being, and performance of the occupants.
Magenta will work with SerraLux to raise public awareness of their daylighting products and the productivity benefits associated with natural light. Jo Sutherland will head up the Magenta team who will deliver media relations, content marketing, social media and awards and event management to the business..