Market research: Ethical uses of generative text AI
14/11/2023
It’s nearly a year since ChatGPT burst onto the scene. What was first viewed as a fun tool play around with quickly established itself as …
Good Business campaign – Guy Battle Q&A
04/03/2024
In this interview for our Good Business campaign I spoke with Guy Battle, CEO at Social Value Portal (SVP). We discussed how Social Value has …
What the March 2024 Google core update means for your content strategy
25/03/2024
Google rolled out its March 2024 core update earlier this month. It releases one or two big core updates each year to tweak its search …
Using data to secure regular national coverage – a PR case study with Freespace
19/08/2024
Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …
A PR campaign case study: How we used a study to drive a national conversation on food safety
20/08/2024
Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …
Five key takeaways from brightonSEO 2024
11/10/2024
Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …
Case study: Kam Singh and EMCOR UK
04/11/2024
Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG …
First study on generative AI’s impact on communications reveals 80% of content writers use Gen AI, but only 20% say their manager knows
05/11/2024
PRESS RELEASE5th November 2024 CheatGPT? Generative text AI use in the UK’s PR and communications profession is the first report to provide in-depth insight into …
Workplace Futures 2025: AI, data, and the future of facilities management
03/03/2025
AI is the megatrend of our time. Since the launch of ChatGPT in 2022, the technology has transformed from something we all vaguely understood to …
Search Forward: Kevin Indig Q&A
06/05/2025
Artificial intelligence (AI) is transforming the way businesses approach digital marketing. Large language models (LLMs) like ChatGPT and Gemini are reshaping content creation, SEO, and …