Search forward: Andrew Bruce Smith Q&A
20/05/2025
Welcome to the second installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Andrew Bruce …
Why PR is your best AI-era brand safeguard
09/06/2025
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
Search forward: Oluwatobi Folasade Balogun Q&A
01/07/2025
In our fifth Search forward Q&A, I spoke with Oluwatobi Folasade Balogun, co-founder and CEO at SustainWyse, about how AI is reshaping discoverability, brand strategy, …
Search Forward: Andrew Ames Q&A
15/07/2025
In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his …
The design challenge: How to make impact reports people want to read
09/09/2025
Too many organisations spend months collecting data and aligning frameworks, only for their impact report to land with a thud. Skimmed once, then forgotten. This …
Beyond compliance: Using your impact report to drive business value
When done well, an impact report is far more than a document – it’s a powerful lever for strategic advantage. Modern business leaders expect impact …
From PDF to PR: Publicising your impact report effectively
Every year, businesses pour time and money into their impact reports. The data is painstakingly gathered, frameworks are followed, and the design looks great. And …
Magenta partners with City St George’s on two industry-led projects
12/09/2025
We’re proud to be partnering with City St George’s, University of London on its industry-led projects programme. The initiative connects businesses with talented students who …
Taking action on climate: Magenta’s journey to Carbon Literacy
07/01/2026
Highlights Carbon Literacy accreditation Climate change isn’t just a topic we communicate about for clients. It’s also something we’re actively working to address within our …
Magenta’s 2025 Impact Report: What progress have we made?
04/02/2026
2025 was a big year for Magenta. We became a B Corp, completed Carbon Literacy training, deepened our work and research in AI, and won …