Why you need to manage your Google business listing
15/01/2026
How often do you use Google Maps to search for a restaurant, hairdresser or supermarket in your area? Or use a search engine to look …
Case study: Integrating SEO to drive new business leads
25/10/2021
Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …
Making paid media part of your marketing strategy
15/01/2026
Paid media is an effective method for promoting content and driving exposure. It can be a fantastic way to expand your reach as a company, …
Workplace Trends Research Summit review
12/04/2022
I recently attended the Workplace Trends Research Summit at the Cavendish Centre in London. It was great to be back at an in-person event! The …
Why social media should be a part of your SEO strategy
17/11/2022
The three core pillars of search engine optimisation (SEO) are on-site (technical), off-site (backlinks) and content. Within those three broad pillars there are numerous other …
Magenta releases white paper on generative AI
17/04/2023
Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …
Workplace Trends recap: Research Summit in April 2023
26/04/2023
Last week I attended the Workplace Trends Research Summit in London. As always, the event was packed full of data-led insight and fantastic speakers. I’ve …
Generative AI – Q&A with Dr Tanya Kant
03/05/2023
Generative AI tools, such as ChatGPT, have recently burst into the public consciousness. However, AI tools and chatbots have been in use more many years. …
ChatGPT and the communications industries: Navigating the realities vs. hype
27/09/2023
ChatGPT and its competitors present both immense challenges and opportunities for the communications industry. These tools have the potential to revolutionise the way content is …
Market research: Ethical uses of generative text AI
14/11/2023
It’s nearly a year since ChatGPT burst onto the scene. What was first viewed as a fun tool play around with quickly established itself as …