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Search Forward: Kevin Indig Q&A

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06/05/2025

Artificial intelligence (AI) is transforming the way businesses approach digital marketing. Large language models (LLMs) like ChatGPT and Gemini are reshaping content creation, SEO, and …

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PRESS RELEASE: Magenta launches impact report service to help businesses cut through ESG noise with honest, credible storytelling

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07/05/2025

Employee-owned communications consultancy Magenta Associates has launched a new impact report service to help organisations share meaningful environmental and social progress at a time when …

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Magenta becomes a B Corp

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14/05/2025

TL;DR Magenta becomes a B Corp We did it. After a challenging three-year process, Magenta Associates officially became a Certified B Corporation in May 2025, …

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The Watercooler and The Office 2025: Connecting the dots between workplace and wellbeing 

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19/05/2025

From mindful wellbeing workshops to big bold conversations on the future of office design, this month’s Watercooler and The Office 2025 event at London’s ExCeL delivered a full day …

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Why communication is critical during mergers and acquisitions

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Successful M&A communications hinge on strategic planning, empathetic engagement and consistent messaging.


Search forward: Andrew Bruce Smith Q&A

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20/05/2025

Welcome to the second installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Andrew Bruce …

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Best practice for employee engagement during mergers and acquisitions

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27/05/2025

A merger or acquisition can be a stressful time for employees. They may worry about job security, changes to the company culture or even the …

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Managing external communications during mergers and acquisitions

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02/06/2025

External communication plays a critical role in ensuring the success of a merger or acquisition. It’s all about managing relationships with customers, partners, investors and …

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Search forward: Mary Kemp Q&A

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03/06/2025

Welcome to the third installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Mary Kemp, …

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Why PR is your best AI-era brand safeguard

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09/06/2025

TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …

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