Search forward: Mary Kemp Q&A
03/06/2025
Welcome to the third installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Mary Kemp, …
Why PR is your best AI-era brand safeguard
09/06/2025
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
Behind the badge: What our B Corp journey really looked like
12/06/2025
We did it. After a long, challenging but rewarding process, Magenta Associates officially became a Certified B Corporation in April 2025, joining a global network …
Search forward: Tom Swinbourne Q&A
17/06/2025
AI is transforming digital marketing, but the shift isn’t just about automation or content volume – it’s about clarity, credibility, and brand alignment in a …
Momentum for the Better Business Act
20/06/2025
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …
Beyond the plaque: How we’re living our B Corp values every day
26/06/2025
When we announced our B Corp certification, the response was amazing. The plaque looked great, the LinkedIn love poured in, and we all took a …
Search forward: Oluwatobi Folasade Balogun Q&A
01/07/2025
In our fifth Search forward Q&A, I spoke with Oluwatobi Folasade Balogun, co-founder and CEO at SustainWyse, about how AI is reshaping discoverability, brand strategy, …
Search Forward: Andrew Ames Q&A
15/07/2025
In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his …
Certified for change: What’s next in our B Corp journey
16/07/2025
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …
Why account based marketing is a team sport
05/08/2025
Account based marketing (ABM) is often seen as a marketing-led initiative, something the marketing department handles behind closed doors before handing off leads to sales. …