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Behind the badge: What our B Corp journey really looked like

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12/06/2025

We did it. After a long, challenging but rewarding process, Magenta Associates officially became a Certified B Corporation in April 2025, joining a global network …

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Search forward: Tom Swinbourne Q&A

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17/06/2025

AI is transforming digital marketing, but the shift isn’t just about automation or content volume – it’s about clarity, credibility, and brand alignment in a …

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Momentum for the Better Business Act

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20/06/2025

Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …

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Beyond the plaque: How we’re living our B Corp values every day

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26/06/2025

When we announced our B Corp certification, the response was amazing. The plaque looked great, the LinkedIn love poured in, and we all took a …

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Search forward: Oluwatobi Folasade Balogun Q&A

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01/07/2025

In our fifth Search forward Q&A, I spoke with Oluwatobi Folasade Balogun, co-founder and CEO at SustainWyse, about how AI is reshaping discoverability, brand strategy, …

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Search Forward: Andrew Ames Q&A

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15/07/2025

In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his …

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Certified for change: What’s next in our B Corp journey

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16/07/2025

Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …

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