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How does AI impact content creation?
post
05/08/2025
Generative AI has revolutionised content creation. At Magenta, we’ve been exploring this shift from every angle. We’ve interviewed SEO strategists, comms consultants and AI practitioners …
Finding your fit: Understanding the spectrum of account based marketing approaches
post
12/08/2025
When it comes to account based marketing (ABM), there’s no such thing as a one-size-fits-all model. That’s the beauty of it. ABM is inherently adaptable, …