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Greg Bortkiewicz

Someone holding an ETI Thermapen to check the temperature of chicken

A PR campaign case study: How we used a study to drive a national conversation on food safety

Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …

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Categories Comms views, General Tags Case Studies, PR & Crisis Management
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Using data to secure regular national coverage – a PR case study with Freespace

Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …

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Categories Comms views, General Tags Case Studies, PR & Crisis Management
A hand holding a mobile phone with Google search open on the screen

What the March 2024 Google core update means for your content strategy

Google rolled out its March 2024 core update earlier this month. It releases one or two big core updates each year to tweak its search …

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Categories Comms views, Digital, General
A graphic with a headshot of Guy Battle and text detailing his role at Social Value Portal

Good Business campaign – Guy Battle Q&A

In this interview for our Good Business campaign I spoke with Guy Battle, CEO at Social Value Portal (SVP). We discussed how Social Value has …

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Categories Q&As
A laptop on a desk with ChapGPT on the screen

Market research: Ethical uses of generative text AI

It’s nearly a year since ChatGPT burst onto the scene. What was first viewed as a fun tool play around with quickly established itself as …

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Categories Comms views, Digital, Sector news
A 3D image of the OpenAI logo on a green background

ChatGPT and the communications industries: Navigating the realities vs. hype

ChatGPT and its competitors present both immense challenges and opportunities for the communications industry. These tools have the potential to revolutionise the way content is …

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Categories Magenta updates
A purple button that reads '4 GPT'

Generative AI – Q&A with Dr Tanya Kant

Generative AI tools, such as ChatGPT, have recently burst into the public consciousness. However, AI tools and chatbots have been in use more many years. …

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Categories Digital, Q&As
Two speakers on stage in front of an audience at the Workplace Trends Research Summit

Workplace Trends recap: Research Summit in April 2023

Last week I attended the Workplace Trends Research Summit in London. As always, the event was packed full of data-led insight and fantastic speakers. I’ve …

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Categories Sector news
A screenshot of the ChatGPT homepage

Magenta releases white paper on generative AI

Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …

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Categories Comms views, Digital

Guide to paid digital media

Google has become synonymous with digital marketing. A few mind-boggling statistics make it easy to see why. As of the end of 2022, Google’s share of …

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Categories Digital, General
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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