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Greg Bortkiewicz

An empty office in a corporate workplace, overlooking a city landscape

RICS Global Conference 2021 – event recap

Last week was the RICS Global Conference 2021, a week-long virtual event that covered a range of topics in the corporate real estate (CRE) and …

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Categories Sector news Tags Corporate Real Estate, Facilities management, workplace
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What is a phased return to work and why businesses are doing it

The Government eased Covid restrictions on 19th July and recommends a gradual return to work. The onus is now on individual businesses to make their …

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Categories Comms views, Sector news Tags communications, Phased return to work, workplace
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Why mobile SEO is essential and how to improve it

When we think about SEO it’s easy to focus on desktop only, but that approach neglects a huge amount of potential mobile traffic. According to …

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Categories Digital Tags Mobile SEO, SEO, Website traffic
A person typing content on a laptop

How to write quality content for SEO and user experience

Content marketing is one of the core services at Magenta, aided by the fact that we have multiple former journalists on our books. We pride …

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Categories Digital Tags Content, Google, SEO
A person using Google Analytics on their laptop

Backlinks and PR – how media relations can support SEO

Last month I wrote about why an SEO strategy is essential for business success. In this blog I’m going to dig deeper into one specific …

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Categories Digital Tags Backlink, PR, SEO
A person uses Google search on a mobile phone

Why an SEO strategy is essential for your business success

Search engine optimisation (SEO) remains an important digital strategy. Yet, it’s been amplified by the pandemic, and an online presence has become more important than …

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Categories Digital Tags content marketing, Keywords, SEO
Cities and corporate real estate were the focus of EMEAlive

Conference recap: CoreNet EMEAlive 2020

CoreNet’s EMEAlive 2020 conference took place last week, with a focus on business recovery, continuity, and resilience. CoreNet, a global association for corporate real estate …

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Categories Sector news

How to make your personal LinkedIn profile shine

Most of us have a LinkedIn account, but when was the last time you updated your profile? We’ve produced a handy LinkedIn guide to give …

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Categories Comms views
A woman working from home at her kitchen table

Will there be a ‘Working from Home’ law?

Millions of people have been working from home since March. The Government released a timeline and guidance for workplaces to reopen last month. However, convincing …

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Categories Sector news Tags business, working from home, workplace
An open plan office layout which may be the new normal workplace design

Webinar recap: What will the new normal workplace look like?

As businesses prepare to reopen over the coming months, there has been a lot of talk about whether workplaces will ever be the same again. …

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Categories Sector news
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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