EMCOR UK, (acquired by OCS in late 2025), is one of the UK’s leading facilities management and engineering services providers, delivering mechanical, electrical and fabric maintenance to major organisations across the public and private sectors. Magenta worked with EMCOR UK from 2021 until April 2026, providing an integrated communications programme spanning media relations, executive profiling, thought leadership, content marketing, and crisis planning.
Two strands of the programme stand out as particularly strong examples of the impact strategic communications can have: helping EMCOR UK break into the data centre sector, and delivering an executive profiling programme to raise the profile of Kam Singh as a leading voice on ESG in the built environment.
Establishing credibility in the data centre market
The challenge
Data centres represent a high-growth, high-stakes market. With AI driving significant increases in power demand, operators are under pressure to expand capacity while meeting sustainability commitments. It’s also a market where trust and technical credibility matter enormously – operators need to know their partners understand the critical nature of the infrastructure they’re managing.
EMCOR UK had deep engineering capability and a strong track record in critical environments, but limited profile within the data centre trade press. When the business launched a dedicated Data Centre Operations division, it needed to quickly establish credibility in a specialist market dominated by niche providers.
What we did
We worked closely with the EMCOR UK marketing and data centre teams to develop a targeted campaign built around EMCOR UK’s core differentiator: the ability to self-deliver end-to-end engineering services, from design through to ongoing maintenance. This set them apart from competitors who typically subcontract specialist work.
We identified retrofitting as a particularly strong content theme, aligning EMCOR UK’s engineering strengths with the sector’s growing need to upgrade existing facilities rather than build new ones – a message that resonated with both operational and sustainability agendas.
The launch of the Data Centre Operations division was supported by a dedicated press release and targeted media outreach. We then built a rolling programme of bylined articles, pitching thought leadership on retrofitting, data centre continuity, and end-to-end design to specialist publications.
Alongside the content programme, we built the media profiles of EMCOR UK’s data centre team. Steve Clifford, director of data centres, was positioned as the primary technical spokesperson, with multiple bylined features across data centre and engineering titles.
We also secured a panel speaking slot for Oliver Sander at the EMEX conference and arranged face-to-face media briefings at Data Centre World in March 2026, connecting the team directly with journalists from titles including Electrical Engineering, Data Centre Insight, and Data Centre and Network News.
The results
The campaign delivered 19 pieces of dedicated data centre coverage in 2025, establishing EMCOR UK’s presence in a sector where they had previously had limited visibility. Coverage was secured in key data centre titles including Data Centre Review, Data Centre Solutions, Data Centre and Network News, and Inside Networks, alongside FM and engineering publications such as Facilitate, i-FM, Tomorrow’s FM, Electrical Engineering, and Modern Building Services.
This cross-sector spread was deliberate, reinforcing EMCOR UK’s positioning as an engineering-led business with data centre expertise, rather than a pure-play data centre operator.
Raising the profile of a sustainability leader
The challenge
When Kam Singh joined EMCOR UK in July 2022, the business had pockets of good sustainability activity but no unified approach. Since then, Kam consolidated disparate work into a coordinated ESG service line supporting major government and private sector customers. The communications challenge was to match his growing influence inside the business with visibility outside it – positioning him as one of the FM sector’s leading voices on sustainability.
What we did
We developed a profiling programme that positioned Kam as a practical, evidence-based voice on sustainability – someone who understood operational realities rather than dealing in abstractions. This reflected Kam’s own philosophy: that sustainability only becomes real when it’s connected to an organisation’s day-to-day operations.
We secured bylined features for Kam across energy, sustainability and FM publications, covering topics from net zero strategy and carbon transformation to the business case for embedded energy management. His content was placed in titles including Energy Manager, Facilitate, and i-FM, building a consistent presence in the publications that matter to EMCOR UK’s target audience.
Beyond media relations, we supported Kam’s nomination for the edie 100, an annual programme recognising the brightest minds in sustainability, and helped secure speaking slots at EMEX and Facilities & Estates Management Live. Regular blog content on the EMCOR UK website, covering themes like net zero pathways and ESG predictions, gave Kam an owned platform to reinforce his thought leadership.
The results
Kam is now established as a visible, credible spokesperson on sustainability within the FM sector, with a growing profile across trade media. We regularly have journalists contacting us to ask for Kam’s commentary.
His thought leadership has helped position EMCOR UK as a business that takes ESG seriously at a strategic level as a genuine service offering.
The broader programme: five years of integrated communications
The data centre and executive profiling work sits within a much wider communications programme that Magenta has delivered for EMCOR UK since February 2021. Over five years, the account grew from a core media relations retainer into a fully integrated offering, including crisis communications support and strategic counselling.
Media relations and thought leadership
We’ve placed content across a wide range of sectors and publications, adapting EMCOR UK’s engineering expertise for different editorial audiences. In 2025 alone, coverage spanned FM trade press, data centre specialist media, pharmaceutical and life sciences titles, energy and sustainability publications, water industry journals, and national construction media. In 2025 alone, the programme delivered 151 pieces of coverage with an estimated reach of 669,830 views.
Executive profiling
Beyond Kam Singh, we raised the profiles of key spokespeople across the business, including Cheryl McCall, Ian Meaden, Matt Kent, James Dunnett, and Richard Lewis. This has included exclusive interviews in key FM titles, bylined features, conference speaking slots, reactive news commentary, and ongoing media briefings.
Content marketing
We produce regular blog content for the EMCOR UK website across themes including asset management, sustainability, engineering skills, and sector trends. We also delivered a white paper on social value, supported the development of trend reports and eBooks, and created client case studies.
Contract wins and partnership announcements
Over the course of the relationship, we supported communications around major contract wins and extensions, including the BBC, Anglian Water, Cadent Gas, and the RSA, as well as framework appointments and new hire announcements.
Client feedback
“What struck me most about working with Magenta is how quickly they learned to think like us. They didn’t just understand our messaging; they understood our market, our competitors, and the commercial context behind what we were trying to achieve. That depth of industry knowledge meant they could take our strategic plan and translate it into targeted communications that actually landed, rather than content that existed in isolation from our business objectives.
“What made that even more powerful was the way they worked with our people. Magenta built genuine relationships with our stakeholders and speakers directly, which meant they could develop content straight from the source, aligned to our plan, without us having to act as the go-between at every turn. For a small marketing team, that did an enormous amount of heavy lifting.
“Over five years, that combination meant we could move quickly, trust their judgement, and focus our energy on the work rather than constantly re-briefing. Campaigns that might have taken weeks to get off the ground in a newer relationship could move in days, because the foundations were already there.
“Five years is a long time in this industry, and the scope of what we worked on together reflects that. From launching into a new market and building the profiles of our senior team to content that genuinely reflected where our thinking was as a business, Magenta grew with us. They understood not just what we wanted to say, but why it mattered and who needed to hear it. That kind of relationship is rare, and the results speak for themselves.”
- Rebecca Paterson, chief marketing officer at EMCOR UK
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