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Sharing our intimate knowledge of the built environment to create effective digital strategies for our public and private sector clients. Exploring how we use market-leading tools to provide insights so that we can form the foundation of our digital offering. Discover how we identify the right digital marketing solutions, using the most effective online platforms, to ensure our clients’ objectives are met.

A picture of a BMG truck on a graphic for the search engine optimisation case study

Case study: Integrating SEO to drive new business leads

Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …

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Categories Comms views, Digital Tags Case Studies, digital, Search engine optimisation, SEO
A screenshot of the Magenta Associates Google My Business listing in Google Maps

Why you need to manage your Google business listing

How often do you use Google Maps to search for a restaurant, hairdresser or supermarket in your area? Or use a search engine to look …

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Categories Digital Tags Google, Google My Business, SEO
A person using Google Maps on a mobile phone

Why mobile SEO is essential and how to improve it

When we think about SEO it’s easy to focus on desktop only, but that approach neglects a huge amount of potential mobile traffic. According to …

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Categories Digital Tags Mobile SEO, SEO, Website traffic
A person typing content on a laptop

How to write quality content for SEO and user experience

Content marketing is one of the core services at Magenta, aided by the fact that we have multiple former journalists on our books. We pride …

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Categories Digital Tags Content, Google, SEO
A person using Google Analytics on their laptop

Backlinks and PR – how media relations can support SEO

Last month I wrote about why an SEO strategy is essential for business success. In this blog I’m going to dig deeper into one specific …

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Categories Digital Tags Backlink, PR, SEO
A person uses Google search on a mobile phone

Why an SEO strategy is essential for your business success

Search engine optimisation (SEO) remains an important digital strategy. Yet, it’s been amplified by the pandemic, and an online presence has become more important than …

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Categories Digital Tags content marketing, Keywords, SEO
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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