Certified for change: What’s next in our B Corp journey
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …
General
Search Forward: Andrew Ames Q&A
In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his …
Beyond the plaque: How we’re living our B Corp values every day
When we announced our B Corp certification, the response was amazing. The plaque looked great, the LinkedIn love poured in, and we all took a …
Momentum for the Better Business Act
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …
Behind the badge: What our B Corp journey really looked like
We did it. After a long, challenging but rewarding process, Magenta Associates officially became a Certified B Corporation in April 2025, joining a global network …
Managing external communications during mergers and acquisitions
External communication plays a critical role in ensuring the success of a merger or acquisition. It’s all about managing relationships with customers, partners, investors and …
Best practice for employee engagement during mergers and acquisitions
A merger or acquisition can be a stressful time for employees. They may worry about job security, changes to the company culture or even the …
Search forward: Andrew Bruce Smith Q&A
Welcome to the second installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Andrew Bruce …
Why communication is critical during mergers and acquisitions
Successful M&A communications hinge on strategic planning, empathetic engagement and consistent messaging.
The Watercooler and The Office 2025: Connecting the dots between workplace and wellbeing
From mindful wellbeing workshops to big bold conversations on the future of office design, this month’s Watercooler and The Office 2025 event at London’s ExCeL delivered a full day …
