Trends and Takeaways: Facilities & Estates Management Live 2025
At Magenta, we make it our mission to attend the events in our clients’ industries, and the first big one in the calendar this autumn …
General
Insights from the International Security Expo 2025: Remain vigilant, be prepared
Last week, I attended the 2025 International Security Expo and Global Counter Terror & Security Summit. Private security leaders from around the world came together …
Reflecting on B Lab’s Human Rights B Social Breakfast
Last week I had the pleasure of attending B Lab UK’s very first B Social Breakfast, held at the British Library. It was certainly a …
Why account based marketing is a natural move for purpose-driven businesses
In a world increasingly shaped by values, businesses driven by purpose have a distinct opportunity to stand out. Whether it’s championing sustainability, advancing social causes …
Finding your fit: Understanding the spectrum of account based marketing approaches
When it comes to account based marketing (ABM), there’s no such thing as a one-size-fits-all model. That’s the beauty of it. ABM is inherently adaptable, …
Why account based marketing is a team sport
Account based marketing (ABM) is often seen as a marketing-led initiative, something the marketing department handles behind closed doors before handing off leads to sales. …
Certified for change: What’s next in our B Corp journey
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …
Beyond the plaque: How we’re living our B Corp values every day
When we announced our B Corp certification, the response was amazing. The plaque looked great, the LinkedIn love poured in, and we all took a …
Momentum for the Better Business Act
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …
Behind the badge: What our B Corp journey really looked like
We did it. After a long, challenging but rewarding process, Magenta Associates officially became a Certified B Corporation in April 2025, joining a global network …