Lessons from London Build 2025
Recently, account executive Charlie Payne attended the UK’s leading and largest construction show, London Build, at Olympia London. With the recently renovated Victorian exhibition centre …
General
EMEX 2025: The energy management and smart buildings expo
Last week, the Magenta team attended EMEX 2025 at London’s Excel Centre. The energy management and smart buildings expo brought in-demand topics to the stage, …
ElementalLONDON 2025: Bridging the gap between ambition and delivery
Earlier this week, I attended the first ElementalLONDON event at the Excel Centre. Developed and supported by CISBE, RIBA and RICS, its talks were varied, …
Trends and Takeaways: Facilities & Estates Management Live 2025
At Magenta, we make it our mission to attend the events in our clients’ industries, and the first big one in the calendar this autumn …
Insights from the International Security Expo 2025: Remain vigilant, be prepared
Last week, I attended the 2025 International Security Expo and Global Counter Terror & Security Summit. Private security leaders from around the world came together …
Reflecting on B Lab’s Human Rights B Social Breakfast
Last week I had the pleasure of attending B Lab UK’s very first B Social Breakfast, held at the British Library. It was certainly a …
Why account based marketing is a natural move for purpose-driven businesses
In a world increasingly shaped by values, businesses driven by purpose have a distinct opportunity to stand out. Whether it’s championing sustainability, advancing social causes …
Finding your fit: Understanding the spectrum of account based marketing approaches
When it comes to account based marketing (ABM), there’s no such thing as a one-size-fits-all model. That’s the beauty of it. ABM is inherently adaptable, …
Why account based marketing is a team sport
Account based marketing (ABM) is often seen as a marketing-led initiative, something the marketing department handles behind closed doors before handing off leads to sales. …
Certified for change: What’s next in our B Corp journey
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …