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Good Business Campaign – Guenaelle Watson

For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group …

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Categories General, Q&As
Commuters on a platform of the London Underground, with a tube train waiting at the station

Workplace consultancy case study: Hundreds of media hits for hybrid working client

Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted …

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Categories Comms views, General Tags Case Studies, PR & Crisis Management
Someone holding an ETI Thermapen to check the temperature of chicken

A PR campaign case study: How we used a study to drive a national conversation on food safety

Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …

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Categories Comms views, General Tags Case Studies, PR & Crisis Management
A person holding and reading a business newspaper

Using data to secure regular national coverage – a PR case study with Freespace

Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …

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Categories Comms views, General Tags Case Studies, PR & Crisis Management

London Festival of Architecture 2024

In June, the London Festival of Architecture returned for its 20th year in the capital. Being such a landmark anniversary across two decades, the month-long …

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Categories General

Allyship in the workplace

June has come around again, marking the start of Pride Month. We see companies fill their social media page with rainbow flags and pictures of …

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Categories General

Magenta party 2024

In May, we gathered for our annual rooftop Magenta Party, to celebrate our 13th birthday! Together, we overlooked the central London skyline and were joined …

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Categories General, Magenta updates

Calling all desk-based workers: improve your wellbeing and productivity with Kingston University

I’ve just come to the close of an incredible eight-week yoga research programme with Kingston University, designed to study the effectiveness of yoga in improving …

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Categories General, Magenta updates

Spring wellbeing: entering into brighter months

The colder and darker months of the year combined with spending more time inside impact the body and the mind with the winter blues. As …

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Categories General, Magenta updates
A hand holding a mobile phone with Google search open on the screen

What the March 2024 Google core update means for your content strategy

Google rolled out its March 2024 core update earlier this month. It releases one or two big core updates each year to tweak its search …

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Categories Comms views, Digital, General
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