Debansu Das, head of marketing at vacant property specialist SitexOrbis, has been shortlisted for a prestigious B2B Marketing Award 2012 in the B2B Marketer of the Year category. The awards, now in their seventh year, recognise excellence in the long-ignored field of B2B marketing.
Das, who has headed up SitexOrbis’s marketing function for eight years and was one of Magenta’s first clients, beat off stiff competition to make the shortlist, and is now competing with seven other marketing professionals from major organisations including Motorola, Baker & McKenzie, and Telefonica O2, for the winner’s crown. The winner will be announced at a gala dinner on 22 November at the Honourable Artillery Company in central London. Last year, Andrew Nicholson from Sodexo Prestige won the marketer of the year award.
Das is no stranger to the winner’s podium. In addition to helping SitexOrbis to win more than 10 awards over the past three years, he has also won several awards for his own marketing expertise including Best Product Launch for two years running (2010 and 2011) at the Construction Marketing Awards as well as being highly commended in the Best Campaign under £25k.
“I am delighted to be shortlisted for this prestigious award,” said Das. “It demonstrates the key role marketing plays to drive an organisation forward despite tough economic conditions.”
“I am so pleased that Debansu has been shortlisted for this award,” added Cathy Hayward, managing director of Magenta Associates and SitexOrbis’s account director. “He is an instinctive, and natural marketer and is well-deserving of a place on the winner’s podium.”
As SitexOrbis’s head of marketing, Das has been instrumental in transforming the company’s image from just steel screen fitters to an innovative, forward-thinking company successfully diversifying into new markets and new product areas. Das, a qualified chartered marketer, began his career with Phillips as a product manager in 1996 before moving to the publishers ABP as brand manager where he won a gold award for Best Advertisement Campaign. From 2001 to 2004 he worked as a product manager for the blue-chip giant ICI Plc and was promoted to area sales manager. After moving to the UK from India in 2004, he spent a year working for a dot.com, where he was promoted three times, before joining SitexOrbis.