Magenta Associates, the communications agency for the built environment, has launched a guide to help businesses to communicate better during a corporate relocation.
The guide, which is freely available to download from Magenta’s website covers:
- The importance of planning and research
- The make-up of the comms team
- Creating key messages
- Managing the timeline
- The messaging tools and channels to use
- Ideas for what to include in personal moving packs, Welcome to the Area and Welcome to the New Building guides
- What to do on the day
- Supporting the team post-move
An office relocation is an exciting time for an organisation. Whether it’s as a result of expansion and growth, acquisition, or the consolidation of existing buildings into one new space, it’s a chance for a fresh start in a new office with better facilities. On a personal level, however, it can be a unsettling time for individuals. How you communicate your relocation or change project will have a major impact on how engaged staff are with it as well as its overall success.
“This guide helps facilities and office managers together with real estate professionals plan how to communicate office relocations effectively,” said Jo Sutherland, Magenta’s managing director. “It provides top tips and a dusting of inspiration on how to make it a rip-roaring success.”
Magenta has supported major relcoations and workplace change projects in locations around the world in the retail, education, pharmaceutical, energy and corporate sectors with organisations ranging from SMEs to global organisations and everything in between.