Beyond the plaque: How we’re living our B Corp values every day
When we announced our B Corp certification, the response was amazing. The plaque looked great, the LinkedIn love poured in, and we all took a …
Momentum for the Better Business Act
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …
Search forward: Tom Swinbourne Q&A
AI is transforming digital marketing, but the shift isn’t just about automation or content volume – it’s about clarity, credibility, and brand alignment in a …
Behind the badge: What our B Corp journey really looked like
We did it. After a long, challenging but rewarding process, Magenta Associates officially became a Certified B Corporation in April 2025, joining a global network …
Why PR is your best AI-era brand safeguard
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
Search forward: Mary Kemp Q&A
Welcome to the third installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Mary Kemp, …
Managing external communications during mergers and acquisitions
External communication plays a critical role in ensuring the success of a merger or acquisition. It’s all about managing relationships with customers, partners, investors and …
Best practice for employee engagement during mergers and acquisitions
A merger or acquisition can be a stressful time for employees. They may worry about job security, changes to the company culture or even the …
Search forward: Andrew Bruce Smith Q&A
Welcome to the second installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Andrew Bruce …
Why communication is critical during mergers and acquisitions
Successful M&A communications hinge on strategic planning, empathetic engagement and consistent messaging.
