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A graphic with a headshot of James Bank and text detailing his role at AECOM

Good Business campaign – James Banks Q&A

The third interview in our Good Business campaign is with James Banks, director of marketing and communications at AECOM. James spoke with us about how …

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Categories Q&As
A graphic with an image of Simon Joe Portal with text about his role and the good business campaign

Good Business campaign – Simon Joe Portal Q&A

The second interview in our Good Business campaign is with Simon Joe Portal, head of engineering and sustainability at Drees & Sommer. We specifically focused …

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Categories Q&As

The dos and don’ts of social media campaigns

Enterprises of all shapes and sizes operating across all manner of industries rely on social media. Whether it’s consumer-facing, B2B or even internally shared content, …

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Categories Comms views, General
A picture of Amy Brogan in a graphic promoting her Q&A with Magenta for the Good Business campaign

Good Business campaign – Amy Brogan Q&A

Firms operating in the built environment have an important role to play in protecting the planet from yet more damage. If the way we develop, …

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Categories Q&As
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ChatGPT and the communications industries: Navigating the realities vs. hype

ChatGPT and its competitors present both immense challenges and opportunities for the communications industry. These tools have the potential to revolutionise the way content is …

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Categories Magenta updates

International Week of Happiness at Work

25–29th September marks International Week of Happiness at Work, an initiative established in 2017 to prioritise the health and happiness of employees across the globe. …

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Categories General Tags B2E, employee engagement, employee experience, happiness, workplace
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How to write the perfect case study: creating a story worth reading

A case study can be an invaluable tool for businesses. They are one of the most powerful ways of showcasing your solutions and attracting future …

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Categories Comms views, General
The employees of Magenta Associates sitting on three levels of steps, holding pink letters that spell out Magenta

Magenta Associates appoints Clare Collins as crisis communications strategist

Magenta Associates, the communications specialist for the built environment, has appointed Clare Collins as its crisis communications strategist. Collins brings with her 30 years’ media …

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Categories Magenta updates
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Business-to-employee communication: explained

When discussing the value marketing and communications activities bring businesses, many will point to key benefits such as boosting brand awareness, engaging with customers and …

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Categories Comms views
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Defying the downturn: cut through the noise, not the budget 

In the weeks that followed Boris Johnson’s plea to the British public to avoid pubs, theatres and offices, marketing budgets belonging to the firms that …

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Categories General
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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