EMC Group case study: Implementing an awards programme employees love
Magenta worked closely with EMC Group Real Estate’s and Facilities function in EMEA on several projects. The most complex was the creation and management of …
Looking back: The birth of Magenta Associates
This year was a significant one for Magenta Associates. I set up this business 13 years ago after spotting a gap in the market. I …
Good Business campaign – Andrea Charlson
For the second instalment in our new Good Business series, Jo Sutherland spoke with Andrea Charlson, managing director at Madaster UK. Can you give us …
Celebrating five years as MD of Magenta Associates
October marks nine years for me at Magenta Associates, with five of those as MD. While I’ll save the grand reflections for my decade milestone, …
King’s College London case study: creating internal comms fit for the audience
Magenta supported King’s College London’s estates team with a variety of internal communications projects. The university was undergoing some changes, and these needed to be …
What is sustainability storytelling and why is it important?
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
Five key takeaways from brightonSEO 2024
Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …
Good Business Campaign – Guenaelle Watson
For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group …
Magenta Associates becomes employee owned
Magenta Associates, the communications specialist for progressive organisations, is now owned by its employees. We have set up an Employee Ownership Trust which owns the …
Workplace consultancy case study: Hundreds of media hits for hybrid working client
Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted …
