How to write the perfect case study: creating a story worth reading
A case study can be an invaluable tool for businesses. They are one of the most powerful ways of showcasing your solutions and attracting future …
Magenta Associates appoints Clare Collins as crisis communications strategist
Magenta Associates, the communications specialist for the built environment, has appointed Clare Collins as its crisis communications strategist. Collins brings with her 30 years’ media …
Business-to-employee communication: explained
When discussing the value marketing and communications activities bring businesses, many will point to key benefits such as boosting brand awareness, engaging with customers and …
Defying the downturn: cut through the noise, not the budget
In the weeks that followed Boris Johnson’s plea to the British public to avoid pubs, theatres and offices, marketing budgets belonging to the firms that …
People Matters: Mark Sutcliffe
To wrap up our People Matters series, we spoke to Mark Sutcliffe, CEO of Lorne Stewart Facilities. Mark discusses how effective management combined with an …
The Rainbow is Not for Sale
As June comes to a close, Pride month has been a time of both celebration and questioning of potential rainbow-washing. Corporate social media accounts will …
People Matters: Jasmine Hudson
This week we spoke with Jasmine Hudson, chief people officer for Mitie. We discussed effective communication and management of employees, dealing with workplace conflict and …
People Matters: Grace Lewis
Grace Lewis joins us for this week’s People Matters Q&A. Her work as deputy editor of People Management magazine brings a wealth of knowledge on …
Gen-Z: a PR’s perfect nightmare
The world of PR is always transitioning to fit new ways of working and communicating. It’s what it does best. So, it should come as …
PRESS RELEASE: Magenta appoints Liam FitzPatrick as B2E strategist
Magenta Associates, the communications specialist for the built environment, has appointed published author and co-founder of the Black Belt series of training for internal communicators …
