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Comms101

How to claim crisis comms

From the FIFA corruption allegations to the furore over Jeremy Clarkson’s departure from the BBC’s Top Gear, scandal sells news, which is why there is …

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Categories Comms views Tags Brighton, comms, Comms101, crisis, London, PR, public relations

SEO and Grand Designs

Imagine that your SEO strategy is like building your dream house… A house is nothing without a solid foundation, just like an SEO strategy is …

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Categories Comms views Tags Comms101, design, digital, online, PR, SEO, social media

Building a business case for PR

Think of public relations and either the political spin doctor Alastair Campbell or the fictional Patsy and Eddie, stars of Absolutely Fabulous, spring to mind. …

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Categories Comms views Tags ab fab, b2b, business, Comms101, PR, public relations

Social media for business: tips and tricks

Earlier this week, the Magenta team attended an interesting seminar hosted by BusinessAMP, a Brighton-based networking and development organisation, to learn even more about social …

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Categories Comms views Tags Comms101

‘The purpose of communication in an age of change and uncertainty’

We live in a time of unprecedented change and uncertainty, so much so that any discussion of the future seems premature, let alone one about …

Read more‘The purpose of communication in an age of change and uncertainty’

Categories Comms views Tags Comms101

Selling to the Media

The idea of cold calling a journalist to sell your clients’ story prompts even the most weathered PR-person’s palms to sweat. The premise of the …

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Categories Comms views Tags Comms101

PRCA’s 2018 recommendations

Media relations hasn’t changed much at all over the past decade, but everything else around it has. That was the message from a webinar last …

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Categories Comms views Tags Comms101

2018 predictions for PR…

By Gemma Norris, and M-People…  2017 was nothing if not turbulent. What with Trump, Brexit, and the La La Land Oscars debacle, we’ve experienced (yet …

Read more2018 predictions for PR…

Categories Comms views Tags Comms101

Is the PR industry having an identity crisis?

Regardless of whether you work in the world of PR, it’s been impossible to miss the headlines about Bell Pottinger this month. To no-one’s surprise, …

Read moreIs the PR industry having an identity crisis?

Categories General Tags Comms101

Hey good looking: the importance of design in content marketing

By Cathy Hayward People swipe left on Tinder based on the look of the potential partner on the screen. Readers often choose a book based …

Read moreHey good looking: the importance of design in content marketing

Categories General Tags Comms101, content marketing, design, marketing, PR, public relations
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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