How to claim crisis comms
From the FIFA corruption allegations to the furore over Jeremy Clarkson’s departure from the BBC’s Top Gear, scandal sells news, which is why there is …
Comms101
SEO and Grand Designs
Imagine that your SEO strategy is like building your dream house… A house is nothing without a solid foundation, just like an SEO strategy is …
Building a business case for PR
Think of public relations and either the political spin doctor Alastair Campbell or the fictional Patsy and Eddie, stars of Absolutely Fabulous, spring to mind. …
Social media for business: tips and tricks
Earlier this week, the Magenta team attended an interesting seminar hosted by BusinessAMP, a Brighton-based networking and development organisation, to learn even more about social …
‘The purpose of communication in an age of change and uncertainty’
We live in a time of unprecedented change and uncertainty, so much so that any discussion of the future seems premature, let alone one about …
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Selling to the Media
The idea of cold calling a journalist to sell your clients’ story prompts even the most weathered PR-person’s palms to sweat. The premise of the …
PRCA’s 2018 recommendations
Media relations hasn’t changed much at all over the past decade, but everything else around it has. That was the message from a webinar last …
2018 predictions for PR…
By Gemma Norris, and M-People… 2017 was nothing if not turbulent. What with Trump, Brexit, and the La La Land Oscars debacle, we’ve experienced (yet …
Is the PR industry having an identity crisis?
Regardless of whether you work in the world of PR, it’s been impossible to miss the headlines about Bell Pottinger this month. To no-one’s surprise, …
Hey good looking: the importance of design in content marketing
By Cathy Hayward People swipe left on Tinder based on the look of the potential partner on the screen. Readers often choose a book based …
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