Being a junior account executive, Magenta style…
From the moment I left my interview with Esme (Magenta’s senior account manager) I knew that I’d enjoy working at Magenta. I got a great …
public relations
How to claim crisis comms
From the FIFA corruption allegations to the furore over Jeremy Clarkson’s departure from the BBC’s Top Gear, scandal sells news, which is why there is …
Building a business case for PR
Think of public relations and either the political spin doctor Alastair Campbell or the fictional Patsy and Eddie, stars of Absolutely Fabulous, spring to mind. …
Moving on up
By Alice Finney It wasn’t long ago that I was sitting at a new desk, with an “intern starter pack” in front of me and …
An intern abroad
By Max Riegel I’m 18 years old, live in Darmstadt, Germany and will finish school next June. One of the most important questions that I’ve …
Hey good looking: the importance of design in content marketing
By Cathy Hayward People swipe left on Tinder based on the look of the potential partner on the screen. Readers often choose a book based …
Getting a taste for PR at Magenta Lancaster
By Issie Morley One of the most terrifying questions that you can ask a student is ‘What are you going to do after University?’. As …
Charlie Springthorpe: an intern in Lancaster
The Magenta team in Lancaster was very pleased to have Charlie Springthorpe join them for a two week internship in August. During her short time …
Tell stories people want to hear…
…A blog on Janet Murray’s webinar “How to Build Your Influence in the Media” (Written by Alice Finney) With 15 years’ experience as a journalist …
Start spreading the news: Magenta boosts international portfolio
Building on its work for clients in the Canadian, Australian and EMEA markets, and following a successful year working with Leesman, Magenta is now representing the independent think-tank …
