Market research: Ethical uses of generative text AI
It’s nearly a year since ChatGPT burst onto the scene. What was first viewed as a fun tool play around with quickly established itself as …
Comms views
The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
Gen-Z: a PR’s perfect nightmare
The world of PR is always transitioning to fit new ways of working and communicating. It’s what it does best. So, it should come as …
8 tips for writing an award entry
Winning a business award, whether it’s for an individual, a team, product, or client partnership, can make all the difference to your business. It can …
Magenta releases white paper on generative AI
Magenta Associates, the communications specialist for the built environment, has released a white paper that explores the implications of generative AI on content creation and …
Building Resilience in the Built Environment
As our building resilience campaign comes to a close, we held our final Q&A with William Poole-Wilson, the founder of workplace design and strategy architects …
How to communicate your vision and mission to employees – and have it stick
Internal employee communications has, without doubt, becoming more challenging since the turn of the decade. In response to the pandemic, many firms switched to and …
The benefits of entering an industry award – and winning!
Award season is approaching, and businesses will no doubt be considering entering industry awards for their target categories. However, entering awards schemes can be expensive …
How to plan and build an effective content marketing strategy
The way businesses conduct their content marketing is constantly evolving. More messaging is being shared, on more channels, over more hours of the day. Consumers …
How to use integrated communications to engage with employees
With businesses going through unprecedented change, the importance of integrated communications has never been as crucial as it is now. Leaders are making big decisions …
Case study: Integrating SEO to drive new business leads
Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …