What is a phased return to work and why businesses are doing it
The Government eased Covid restrictions on 19th July and recommends a gradual return to work. The onus is now on individual businesses to make their …
Comms views
The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
How to write a press release
Journalists receive hundreds of press releases every day. As a PR professional, I’m responsible for writing many of them. As a former trade media editor, …
How can PR save the planet?
PR and communications can play a pivotal role in saving the planet. That sounds like a grandiose claim, so let me explain why it makes …
Five deadly sins in communicating workplace change
New office, new desk, new way of working, new start. A workplace change project can be an exciting time for any organisation. It often comes …
Eight things you need to know before you start talking about your workplace change
Your organisation is moving offices next year, you’re having a major refurb or introducing new ways of working or new technology. Or perhaps you’re planning …
Seven top tips on communicating your workplace change
Everyone loves a new office. Shiny new furniture. A brand new coffee machine. A new area to explore at lunch-time. But any workplace change – …
CIPR National Conference 2020 – ‘What is this new world?’
I (virtually) attended Day 1 of the CIPR National Conference 2020 with a theme of ‘What is this new world?‘. A question that we have …
How to approach a difficult conversation
Communicating in a crisis isn’t easy, which is why Magenta recently joined forces with Women in Property to run a virtual event designed to provide …
Future Talent Conference 2020: one more time with meaning
I was delighted to be invited to last week’s Future Talent conference, which focused on the theme of purpose, meaning and culture. Thanks to a …
How to communicate with [un]furloughed employees
November has arrived and with it comes the extension of the Coronavirus Job Retention Scheme. While some may have their furlough extended, there will be …
