PRESS RELEASE: Magenta appoints Liam FitzPatrick as B2E strategist

A headshot of Liam FitzPatrick. He is a white man with short, dark hair and glasses. He's wearing a dark suit and tie.

Magenta Associates, the communications specialist for the built environment, has appointed published author and co-founder of the Black Belt series of training for internal communicators Liam FitzPatrick as its business-to-employee (B2E) communications strategist. FitzPatrick will work alongside Magenta’s B2E team, led by senior consultant Sabrina Stubbs, to support the increased demand for internal communications and employee listening projects.

FitzPatrick’s experience of change and transformational communications comes from working in-house and in consultancy. Commonly he works with organisations during times of turmoil. He has worked in government, higher education, NGOs, technology, civil engineering, food and hospitality, energy, manufacturing, pharmaceuticals, transportation and telecoms.

Subscribing to the notion that managers and supervisors are the keys to successful transformation, FitzPatrick works with leaders on their communications and people skills. He is a skilled facilitator and tutor running programmes for communications and coaching management teams.

With FitzPatrick’s guidance, Magenta will continue to support organisations in the built environment with three key challenges:

  • building great communications teams – by advising leaders on resources, introducing new communications processes, creating benchmarking circles, tracking metrics, and training communicators at all levels
  • supporting transformation – by helping leaders tell their story, preparing managers to lead people through change, and offering strategic guidance throughout the life cycle of workplace change management projects
  • employee listening – by conducting quantitative & qualitative research, dashboard building, training communicators in research & intelligence skills, and ultimately helping leaders make better communications choices

Sabrina Stubbs, Magenta Associates senior consultant and B2E lead, said: “There seems to be a shared pain-point for firms in the built environment and their HR, real estate and marketing teams, many of which are grappling with how to effectively communicate with and unite increasingly dispersed teams in the era of hybrid working and talent shortages. Magenta conducted research last year that shows the top communications priorities are communicating workplace change, health & wellbeing, learning and development, dispersing silos, encouraging collaboration between teams, clarifying hybrid and remote working etiquette, and culture management. An increasing number of clients have turned to us for support in these areas and we are delighted to welcome Liam to the fold. He brings with him a wealth of expertise and experience. With Liam’s help, we’ll be able to up the ante with the value we offer clients, helping to unite their teams and boosting the employee experience in the process.”

Liam FitzPatrick commented: “Now, more than ever, good employee and change communications can make the difference between success and failure for organisations. The Magenta Team get this and have been doing some brilliant work that I’m looking forward to supporting. It’s great to act as a sounding board with a smart team with fresh ideas who are so committed to delivering results for their clients.”

Visit our business-to-employee communications page for more detail, and download our B2E white paper for free – ‘Internal communications – the glue that holds everything together‘.

Jo Sutherland