Certified for change: What’s next in our B Corp journey
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …
Search Forward: Andrew Ames Q&A
In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his …
Search forward: Oluwatobi Folasade Balogun Q&A
In our fifth Search forward Q&A, I spoke with Oluwatobi Folasade Balogun, co-founder and CEO at SustainWyse, about how AI is reshaping discoverability, brand strategy, …
Beyond the plaque: How we’re living our B Corp values every day
When we announced our B Corp certification, the response was amazing. The plaque looked great, the LinkedIn love poured in, and we all took a …
Momentum for the Better Business Act
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …
Search forward: Tom Swinbourne Q&A
AI is transforming digital marketing, but the shift isn’t just about automation or content volume – it’s about clarity, credibility, and brand alignment in a …
Behind the badge: What our B Corp journey really looked like
We did it. After a long, challenging but rewarding process, Magenta Associates officially became a Certified B Corporation in April 2025, joining a global network …
Why PR is your best AI-era brand safeguard
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
Search forward: Mary Kemp Q&A
Welcome to the third installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Mary Kemp, …
Managing external communications during mergers and acquisitions
External communication plays a critical role in ensuring the success of a merger or acquisition. It’s all about managing relationships with customers, partners, investors and …
