Momentum for the Better Business Act
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …
Search forward: Tom Swinbourne Q&A
AI is transforming digital marketing, but the shift isn’t just about automation or content volume – it’s about clarity, credibility, and brand alignment in a …
Behind the badge: What our B Corp journey really looked like
We did it. After a long, challenging but rewarding process, Magenta Associates officially became a Certified B Corporation in April 2025, joining a global network …
Why PR is your best AI-era brand safeguard
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
Search forward: Mary Kemp Q&A
Welcome to the third installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Mary Kemp, …
Managing external communications during mergers and acquisitions
External communication plays a critical role in ensuring the success of a merger or acquisition. It’s all about managing relationships with customers, partners, investors and …
Best practice for employee engagement during mergers and acquisitions
A merger or acquisition can be a stressful time for employees. They may worry about job security, changes to the company culture or even the …
Search forward: Andrew Bruce Smith Q&A
Welcome to the second installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Andrew Bruce …
Why communication is critical during mergers and acquisitions
Successful M&A communications hinge on strategic planning, empathetic engagement and consistent messaging.
The Watercooler and The Office 2025: Connecting the dots between workplace and wellbeing
From mindful wellbeing workshops to big bold conversations on the future of office design, this month’s Watercooler and The Office 2025 event at London’s ExCeL delivered a full day …
