How does AI impact content creation?
Generative AI has revolutionised content creation. At Magenta, we’ve been exploring this shift from every angle. We’ve interviewed SEO strategists, comms consultants and AI practitioners …
Why account based marketing is a team sport
Account based marketing (ABM) is often seen as a marketing-led initiative, something the marketing department handles behind closed doors before handing off leads to sales. …
Certified for change: What’s next in our B Corp journey
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …
Search Forward: Andrew Ames Q&A
In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his …
Search forward: Oluwatobi Folasade Balogun Q&A
In our fifth Search forward Q&A, I spoke with Oluwatobi Folasade Balogun, co-founder and CEO at SustainWyse, about how AI is reshaping discoverability, brand strategy, …
Beyond the plaque: How we’re living our B Corp values every day
When we announced our B Corp certification, the response was amazing. The plaque looked great, the LinkedIn love poured in, and we all took a …
Momentum for the Better Business Act
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …
Search forward: Tom Swinbourne Q&A
AI is transforming digital marketing, but the shift isn’t just about automation or content volume – it’s about clarity, credibility, and brand alignment in a …
Behind the badge: What our B Corp journey really looked like
We did it. After a long, challenging but rewarding process, Magenta Associates officially became a Certified B Corporation in April 2025, joining a global network …
Why PR is your best AI-era brand safeguard
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …