Future Talent Conference 2020: one more time with meaning
I was delighted to be invited to last week’s Future Talent conference, which focused on the theme of purpose, meaning and culture. Thanks to a …
How to communicate with [un]furloughed employees
November has arrived and with it comes the extension of the Coronavirus Job Retention Scheme. While some may have their furlough extended, there will be …
Don’t fight the old, build the new
October 2020 marks my 5-year anniversary at Magenta Associates, and my 1-year anniversary as MD (what a crash course I’ve had!), so I thought it …
Communications Week 2020 – the best tools for keeping connected
Communications Week 2020 comes at a time when communication has never been so important. 2020 has been the year of isolation, connection and restriction and …
Communications Week: Inspiring connectedness in times of crisis
Communications Week was founded in 2014 to bring together the greatest minds in PR and media. Every year, this comms calendar favourite pinpoints some of …
World Mental Health Day 2020: Looking after yourself through lockdown
With many of us facing home working for the foreseeable future, it’s important to prioritise staying healthy and happy in our home offices. Ahead of …
Conference recap: CoreNet EMEAlive 2020
CoreNet’s EMEAlive 2020 conference took place last week, with a focus on business recovery, continuity, and resilience. CoreNet, a global association for corporate real estate …
At last – something new about the new normal
You can hardly move for webinars on the new normal, home-working and predictions around the future of the office. So it was almost a surprise …
Why I crave the office environment
It’s ironic. I waited months for the gyms to reopen. I was one of the first to bound through its front door as soon as …
Why now is the perfect time to market your product or service
All businesses have been affected by Covid-19, and in these uncertain times, it’s understandable that every cost is carefully scrutinised. Marketing and comms is often …
