Protecting brand visibility in the age of AI
Magenta Associates recently brought together marketing and communications professionals in London for an evening of honest conversation about what AI is doing to brand visibility, …
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The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
B Corp Month: Why ESG starts closer to home
“Think globally, act locally” is one of those phrases that comes up a lot when talk turns to ESG. It can feel a bit overused, …
From PDF to PR: Publicising your impact report effectively
Every year, businesses pour time and money into their impact reports. The data is painstakingly gathered, frameworks are followed, and the design looks great. And …
Beyond compliance: Using your impact report to drive business value
When done well, an impact report is far more than a document – it’s a powerful lever for strategic advantage. Modern business leaders expect impact …
The design challenge: How to make impact reports people want to read
Too many organisations spend months collecting data and aligning frameworks, only for their impact report to land with a thud. Skimmed once, then forgotten. This …
Business-to-employee communication: explained
When discussing the value marketing and communications activities bring businesses, many will point to key benefits such as boosting brand awareness, engaging with customers and …
Why PR is your best AI-era brand safeguard
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
5 important steps for communicating your organisation’s RTO policy
Workplace change happens for all sorts of reasons. Often, organisations are relocating to new premises, merging companies after an acquisition, undergoing a business-wide digital transformation, …
Good Business campaign – Robb Cunningham
For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net …
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform. …