How does AI impact content creation?
Generative AI has revolutionised content creation. At Magenta, we’ve been exploring this shift from every angle. We’ve interviewed SEO strategists, comms consultants and AI practitioners …
Comms views
The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
Why PR is your best AI-era brand safeguard
TL;DR AI has changed how we search Search is changing – fast. With tools like ChatGPT, Perplexity and Google’s AI Overviews offering conversational answers instead …
5 important steps for communicating your organisation’s RTO policy
Workplace change happens for all sorts of reasons. Often, organisations are relocating to new premises, merging companies after an acquisition, undergoing a business-wide digital transformation, …
Good Business campaign – Robb Cunningham
For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net …
Good Business campaign – Alan Stenson
For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform. …
Trans-forming marketing
All around the world, people gather to recognise Transgender Awareness Week on 13-19th November. This is a recognition of the Trans, Non-Binary and Intersex (TNBI) …
The digital revolution
From advertising to advocacy, it’s hard to deny the impact social media has on our day-to-day life.
CoreNet Global Summit 2024: exploring human connection and empathy
Gazing deep into one another’s eyes, discussing the health risks of loneliness, and learning how to foster empathetic relationships might not sound like regular workplace …
What is sustainability storytelling and why is it important?
Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …
Five key takeaways from brightonSEO 2024
Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …