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Comms views

The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and  insights about our various specialisms including content production, design, crisis comms, social media and more.

The words 'Guide to comminicating workplace change' on a pink and orange background

5 important steps for communicating your organisation’s RTO policy

Workplace change happens for all sorts of reasons. Often, organisations are relocating to new premises, merging companies after an acquisition, undergoing a business-wide digital transformation, …

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Categories Comms views

Good Business campaign – Robb Cunningham

For this week’s Good Business interview, Jo Sutherland spoke with Robb Cunningham, marketing and communications manager at Clean Growth UK, which helps organisations develop net …

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Categories Comms views, General, Q&As

Good Business campaign – Alan Stenson

For this week’s Good Business Q&A, Jo Sutherland spoke with Alan Stenson, CEO and founder of Neutral Carbon Zone, a carbon measurement and certification platform. …

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Categories Comms views, General, Q&As

Trans-forming marketing

All around the world, people gather to recognise Transgender Awareness Week on 13-19th November. This is a recognition of the Trans, Non-Binary and Intersex (TNBI) …

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Categories Comms views, Magenta updates
A hand hovering over a smart screen.

The digital revolution

From advertising to advocacy, it’s hard to deny the impact social media has on our day-to-day life.

Categories Comms views, Digital, General Tags Comms101, Facebook, LinkedIn, social media, Twitter

CoreNet Global Summit 2024: exploring human connection and empathy

Gazing deep into one another’s eyes, discussing the health risks of loneliness, and learning how to foster empathetic relationships might not sound like regular workplace …

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Categories Comms views, Sector news
An open book lying on a green background. The book's pages are slightly turning as if touched by a breeze, with soft natural light illuminating the pa copy

What is sustainability storytelling and why is it important?

Sustainability is not just a buzzword. It’s a necessity. And the role of marketing in driving sustainable actions is critical. Recent insights show that sustainability …

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Categories Comms views
Greg Bortkiewicz standing outside the Brighton Centre with a banner for brightonSEO 2024 on the building

Five key takeaways from brightonSEO 2024

Last week I attended the brightonSEO 2024 conference, one of the leading marketing conferences in the world. It was packed with insights that every marketer, …

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Categories Comms views, Digital
Commuters on a platform of the London Underground, with a tube train waiting at the station

Workplace consultancy case study: Hundreds of media hits for hybrid working client

Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted …

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Categories Comms views, General Tags Case Studies, PR & Crisis Management
A pair of glasses on top of an open notebook on a table

Why academics need PR: how promoting research can boost university reputation, funding and student recruitment

Academics are renowned for producing world-class, cutting-edge research. From groundbreaking discoveries to thought-provoking theories, their contributions often shape industries, influence policy, and impact society in …

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Categories Comms views
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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