How to plan and build an effective content marketing strategy
The way businesses conduct their content marketing is constantly evolving. More messaging is being shared, on more channels, over more hours of the day. Consumers …
Comms views
The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
How to use integrated communications to engage with employees
With businesses going through unprecedented change, the importance of integrated communications has never been as crucial as it is now. Leaders are making big decisions …
Your top 5 tips for effective business-to-employee communication
Research conducted by Magenta has shown that communications priorities are changing. Our survey of 2,000 employees found that, despite 83 per cent of leaders agreeing …
Event planning – office Christmas party
Tis the season for all things festive, including the much overdue office Christmas party. With restaurants and venues opening their doors again for Christmas celebrations, …
What are the benefits of employee engagement?
Employee engagement is a term that is often thrown around as the solution for workplace challenges. Before we get into the benefits, let’s first try …
Workplace communications best practice: 7 dos and don’ts
My first day back at Magenta after 6-months in full-time mum mode was emotional. I walked into the office, an experience in itself, and the …
Five reasons why employee engagement is so important
Employee engagement plays a vital role in everything from productivity to company culture. And every employer wants to retain the best people, so keeping them …
Case study: Integrating SEO to drive new business leads
Business Moves Group (BMG) is an office relocation and workplace change specialist with offices across England and Scotland. We have supported BMG with PR and …
How to support your remote team through the summer
Summer is well and truly underway and with that comes a sense of urgency to get outside and enjoy the great outdoors before the curtains …
Magenta newsletter summer 2021 – industry update
For the Magenta newsletter summer 2021, I’ve compiled a short update on workplace and FM. With the worst of the pandemic over, companies are beginning …
